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Getting Started
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Create A Map
At a Glance
The fourth step in message mapping is to develop key messages in response to each stakeholder question or concern. Key messages should address what the target audience most wants or needs to know.
Video
Dr. Vincent Covello presents
"Step 4: Develop Key Messages"
(Running Time: 04:47)
Resources
CDC Plain Language Thesaurus for Health Communication.pdf
(PDF 225K)
Message Mapping Template Reference Card
(PDF 37K)
Templates PocketGuide.pdf
(PDF 31K)
Template Selection Wizard