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Step 4: Develop Key Messages
At a Glance
At a Glance
The fourth step in message mapping is to develop key messages in response to each stakeholder question or concern. Key messages should address what the target audience most wants or needs to know.
go to video "Step 4: Develop Key Messages" featuring Dr. Vincent Covello
Dr. Vincent Covello presents "Step 4: Develop Key Messages"

(Running Time: 04:47)