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Step 1: Identify Stakeholders/Target Audiences
At a Glance
At a Glance
The first step in message mapping is to identify stakeholders for a specific risk, high-concern issue, or subject. Stakeholders are groups or individuals who are affected, interested, or influential. Each stakeholder has questions and concerns that may be voiced.
go to video "Step 1: Indentify stakeholders/target audiences" featuring Dr. Vincent Covello
Dr. Vincent Covello presents "Step 1: Identify stakeholders/target audiences"

(Running Time: 02:11)