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Content

Version
Disclaimer
Program Purpose
Intended Audience
Program History and Background
Computer Settings Guide
Printing

Acknowledgments
Credits

Contact Us

 

Version

Discovery Through Hindsight: When Communication Fails, an interactive training program, was released in beta version in October 2004.

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Disclaimer

This is a beta version of this training program. The Web and CD-ROM versions will not be produced in final form until all editing has been completed, and all necessary clearances, including copyright permission, have been obtained. Accordingly, if you identify any problems with text, grammar, or spelling, please relay this information to Varian Brandon at vfb0@cdc.gov or 404-639-7853.

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Program Purpose

Discovery Through Hindsight: When Communication Fails was developed to provide users with practice in appropriately assessing a crisis or emergency situation and choosing an appropriate communication response. The content is presented through the telling of a fictitious incident involving a viral outbreak and the communication sequence of events that followed. Learners interact with the public affairs communication team by asking questions and participating in activities.

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Intended Audience

Discovery Through Hindsight: When Communication Fails is an interactive, application-oriented training program and is most appropriate for users who have previously completed training in crisis and emergency risk communication. This training can be easily used on any personal computer and can serve as both initial training for new staff members as they come on board and as refresher training for experienced staff. The target audience includes individuals who are:

  • Risk communication specialists from state/local levels/CDC
  • Public health professionals with responsibility for emergency risk communication at the local, state, and federal levels.

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Program History and Background

After the development of the Emergency Risk Communication (ERC) CDCynergy, a need was identified for a practical, problem-solving type of learning, directed at helping users to overcome the three biggest barriers to effective risk communication:

  • Failure to get management support for communication response
  • Lack of coordination with other agencies
  • Lack of sufficient planning

Discovery Through Hindsight: When Communication Fails was developed based on the objectives of three existing CDC courses:

Course Goals

  • Select pre-event planning and effective communication techniques for gaining management support for communication response.
  • Use a tool to identify partners, stakeholders, and other organizations with whom a communication response must be coordinated.
  • Use ERC CDCynergy and other resources to plan an appropriate communication response.

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Computer Settings Guide

To set up your computer with the necessary settings and plug-ins, see the "Computer Settings Guide."

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Printing

Several references on this training are also available online. Reference articles and documents that are available in PDF format can be printed through Adobe Acrobat Reader®. If you do not have Acrobat Reader® installed on your computer, you may install it by following the Computer Settings Guide.

A text-only version of this program is available.

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Acknowledgments

This product was developed and produced by:

    For a list of contributing personnel, see Credits.

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Contact Us

Send questions and comments about this application to:

Office of Communication
Centers for Disease Control and Prevention
Building 16, D-42
1600 Clifton Road, N.E.
Atlanta , GA 30333
Phone: (404) 639-7584
Fax: (404) 639-7391
E-mail: vfb0@cdc.gov

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Statements

This training product was produced under contract number DE-AC05-00OR22750 between the U.S. Department of Energy and Oak Ridge Associated Universities. The Oak Ridge Institute for Science and Education (ORISE) is a U.S. Department of Energy facility focusing on scientific initiatives to research health risks from occupational hazards, assess environmental cleanup, respond to radiation medical emergencies, support national security and emergency preparedness, and educate the next generation of scientists. ORISE is managed by Oak Ridge Associated Universities.