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Template Descriptions
Help Me Decide
Choose A Template
Start With A Blank Template

 

Template Descriptions

Typically, as part of developing our messages, we use a system based on templates. Templates are organizing frameworks for putting our messages together. For information about the different types of templates, go to the Message Mapping Template Reference Card.pdf (PDF 50K)

 

Help Me Decide

If you are in a situation where you cannot or should not answer the question, choose the IDK (I Don't Know) (DOC 1MB) template.

If you need to break bad news or state a negative, the best choice is the Bad News (DOC 1MB) template. The second best option is the CCO (Compassion, Conviction, Optimism) (DOC 1MB) template.

If there is low trust in you and/or your organization and this is a high-stress situation for your stakeholder, the best choices are the Basic 27/9/3 (DOC 1MB) template and the TBC (Trust, Benefits, Control) (DOC 1MB) template. The second best option is the CCO (Compassion, Conviction, Optimism) (DOC 1MB) template. The third best options are the KDG (Know, Do, Go) (DOC 1MB) template, the KGD (Know, Go, Do) (DOC 1MB) template, and the LAG (Logic, Authority, Emotion) (DOC 1MB) template.

If there is low trust in you and/or your organization and this is not a high-stress situation for your stakeholder, the best choices are the Basic 27/9/3 (DOC 1MB) template and the TBC (Trust, Benefits, Control) (DOC 1MB) template.

If there is trust in you and/or your organization and this is a high-stress situation for your stakeholder, the best choices are the Basic 27/9/3 (DOC 1MB) template, the CCO (Compassion, Conviction, Optimism) (DOC 1MB) template, and the TBC (Trust, Benefits, Control) (DOC 1MB) template. The second best choices are the KDG (Know, Do, Go) (DOC 1MB) template, the KGD (Know, Go, Do) (DOC 1MB) template, and the LAG (Logic, Authority, Emotion) (DOC 1MB) template.

If there is trust in you and/or your organization and this is not a high-stress situation for your stakeholder, the best choices are the Basic 27/9/3 (DOC 1MB) template, the CCO (Compassion, Conviction, Optimism) (DOC 1MB) template, the KDG (Know, Do, Go) (DOC 1MB) template, the KGD (Know, Go, Do) (DOC 1MB) template, and the LAG (Logic, Authority, Emotion) (DOC 1MB) template. The second best option is the TBC (Trust, Benefits, Control) (DOC 1MB) template.

 

Choose A Template

Basic 27/9/3 (DOC 1MB)

Bad News (DOC 1MB)

CCO (Compassion, Conviction, Optimism) (DOC 1MB)

IDK (I Don't Know) (DOC 1MB)

KDG (Know, Do, Go) (DOC 1MB)

KGD (Know, Go, Do) (DOC 1MB)

LAG (Logic, Authority, Emotion) (DOC 1MB)

TBC (Trust, Benefits, Control) (DOC 1MB)

 

Start With A Blank Template

Three Key Messages (DOC 78K)

Four Key Messages (DOC 82K)

Seven Key Messages (DOC 91K)