Pandemic Influenza Communication Workshop: Recovery Issues (Media Rich Proceedings)

These workshop presentations are available for viewing by clicking the link below.

• Presentation Website
  "Catalog of Recovery Workshop Presentations" 

On October 11-12, 2007, the CDC National Center for Immunization and Respiratory Diseases convened a message development workshop focusing on recovery issues from an influenza pandemic. There was a round-robin session discussing current pandemic communication activities occurring throughout different government and non-government organizations. Additionally, several subject matter experts provided presentations to participants on message development, message testing, message mapping, international communication activities, psychological factors surrounding messaging, mass fatality management, and at-risk populations.

The following are presentations and speakers from the workshop (Speaker Bios.doc):

• The American Public's Mindset: Survey and Focus Group Research
  Alan Janssen, MSPH - Health Communication Specialist, NCIRD, Centers for Disease Control and Prevention
  
  
• Pandemic Influenza Message Development: Lessons from Testing
  Richard R. Tardif, Ph.D. - Senior Scientist, Oak Ridge Institute for Science and Education
  
  
• Seldom Considered Psychosocial Factors for Messaging
  Brian W. Flynn, Ed.D. - Associate Director of the Center for the Study of Traumatic Stress, Uniformed Services University of Health Sciences, in Bethesda, Maryland
  
  
• Message Mapping Theory and Process
  Dr. Vincent Covello - Founder and Director, Center for Risk Communication
  • Part 1
  • Part 2
  • Part 3
  • Part 4
    
    
• Pandemic Influenza Deaths: Psychosocial Effects
  Dr. Ann Norwood - Senior Analyst, Department of Health and Human Services
  
  
• Recovery Issues for At-Risk Individuals, Behavioral Health, and Human Services
  Daniel Dodgen, Ph.D. - Program Analyst, Department of Health and Human Services
  
  
• Developing and Using Message Maps
  Richard R. Tardif, Ph.D. - Senior Scientist, Oak Ridge Institute for Science and Education
  • Part 1
  • Part 2

On October 17, 2006, the Office of the Assistant Secretary for Public Affairs (OASPA) and the CDC National Center for Immunization and Respiratory Diseases presented a historical retrospective review of the impact of the 1918–1919 influenza pandemic. A panel of experts convened to discuss how the 1918–1919 pandemic affected daily life in the United States and what lessons can be learned and applied to planning today.

• PastPresentFuture Workshop.pdf

• Pandemic Communication Workshop Proceedings.pdf

• Twenty Five Elements of a Risk and Crisis Communication Plan.doc

• Risk Communication Templates.doc

This is a useful checklist for use by reviewers to enhance and improve drafted messages.

• Message Development Checklist for Reviewers.doc

This section contains two presentations. The first presentation describes the general process for developing and using Message Maps and specifically which approaches work most effectively regarding pandemic influenza. The second presentation summarizes the most recent message testing results that should be incorporated into future message development efforts.

• Message Development How-to Slides.ppt
• Pandemic Flu Message Development Reminders.ppt

• CERC Materials
• CERC Pandemic Influenza Materials

Web-available articles dealing with a wide range of topics - from anthrax risk communication to what to say about tentative research findings.

• http://www.psandman.com/webpubs.htm

Scenarios and questions drafted for this and previous message development workshops.

• Anticipated Disease Outbreak Questions.doc
• Pandemic Flu Questions.doc
• Scenarios and Questions.doc

Date: January/February 2006The United States Department of Health & Human Services developed these avian influenza and pandemic influenza communication tools using the communication science-based message mapping development process.

• Pandemic Flu Pre-event Message Maps.pdf

These fact sheets provide information on developments for the U.S. Quarantine System in the 21st century.  Information is given regarding the system’s accomplishments in screenings and investigations, policy shaping, research, and response planning. Also provided is a brief account of the U.S. Quarantine Stations’ history, where they are located, the extent of their authority, and an overview of the daily activities performed by public health officers at U.S. Quarantine Stations.

• Quarantine System Fact Sheet.pdf
• Quarantine Stations Fact Sheet.pdf

• WHO Global Influenza Preparedness Plan.pdf

• National Strategy:
  National Strategy for Pandemic Influenza.pdf
• Implementation Plan:
  National Strategy for PanFlu Implementation Plan.pdf

This document serves as a blueprint for all Department of Health and Human Services (HHS) pandemic influenza preparedness planning and response activities. This plan features important additions and refinements. The Plan integrates changes made in the 2005 World Health Organization (WHO) classification of pandemic phases and expansion of international guidance and now is consistent with the National Response Plan (NRP) published in December 2004.

• HHS Pandemic Influenza Plan.pdf

• WHO Handbook for Journalists_Influenza Pandemic.pdf

Effective media communication is therefore a key responsibility of public health professionals and information officers, especially during emergencies. This field guide summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The guide can act as a rapid primer document as it highlights aspects of media communication activities that are crucial during a public health emergency.

• WHOMediaFieldGuide.pdf

This document is a chart depicting the 7 steps to effective media communication during public health emergencies, and points to remember when preparing and delivering messages.

• WHOMediaHandbookWallchart.pdf

• Avian Influenza Media Guide (UNICEF).pdf
• UNICEF Influenza Media Materials Website

• http://www.pandemicflu.gov/plan/index.html

This document provides interim planning guidance for state, territorial, tribal, and local communities that focuses on several measures other than vaccination and drug treatment that might be useful during an influenza pandemic to reduce its harm. Communities, individuals and families, employers, schools, and other organizations will be asked to plan for the use of these interventions to help limit the spread of a pandemic, prevent disease and death, lessen the impact on the economy, and keep society functioning. This interim guidance introduces a Pandemic Severity Index (PSI) to characterize the severity of a pandemic, provides planning recommendations for specific interventions that communities may use for a given level of pandemic severity, and suggests when these measures should be started and how long they should be used. The interim guidance will be updated when significant new information about the usefulness and feasibility of these approaches emerges.

• Community Mitigation Guidance.pdf

This section contains the full interim guidance on the use of face masks and respirators for a pandemic situation with detailed recommendations for their proper use in a non-occupational community setting based on their historical effectiveness.

• Draft Community Mask Guidance.doc

• http://www.fda.gov/cdrh/ppe/masksrespirators.html

This document is designed to serve two purposes: (1) to provide guidance on health protection to employers whose employees may be exposed to avian influenza (AI) viruses; and (2) to provide technical information (in appendices) about AI viruses and, in particular, about H5N1, an AI virus currently circulating in Asia, Europe and Africa that rarely causes disease in humans but when it does the case fatality rate is high. This document updates guidance on avian flu issued by OSHA in March 2004.

• OSHA Guidance-Protecting Employees Avian Flu.pdf

OSHA in conjunction with HHS developed this pandemic influenza planning guidance based upon traditional infection control and industrial hygiene practices. It is important to note that there is currently no pandemic; thus, this guidance is intended for planning purposes and is not specific to a particular viral strain. Additional guidance may be needed as an actual pandemic unfolds and more is known about the characteristics of the virulence of the virus, disease transmissibility, clinical manifestation, drug susceptibility, and risks to different age groups and subpopulations.

Employers and employees should use this planning guidance to help identify risk levels in workplace settings and appropriate control measures that include good hygiene, cough etiquette, social distancing, the use of personal protective equipment, and staying home from work when ill.

• OSHA Guidance on Preparing Workplaces for an Influenza Pandemic.pdf

OSHA organized this pandemic influenza planning guidance into four major sections: clinical background information on influenza, infection control, pandemic influenza preparedness, and OSHA standards of special importance. The document also provides pandemic planners with samples of infection control plans, examples of practical pandemic planning tools and additional technical information. Topic areas include Internet resources, communication tools, sample infection control programs, self-triage and home care resources, diagnosis and treatment of staff during a pandemic, planning and supply checklists and risk communication.

• OSHA Pandemic Guidance for Healthcare Settings.pdf

• Respiratory Hygiene Fact Sheet.pdf

• http://www.cdc.gov/flu/protect/stopgerms.htm

• http://mentalhealth.samhsa.gov/disasterrelief/pubs.aspx

• Disaster Mental Health Fact Sheet.pdf

• A Guide for Emergency and Disaster Response Workers.pdf

• Tips for Survivors of a Traumatic Event.pdf

• Tips for Talking to Children After a Disaster.pdf