Cost evaluation collects information to answer questions about the cost of the communication activities and compares this information to previously identified cost estimates to determine the extent of discrepancy between actual and previously estimated costs.

Sample questions…

• Do you want to know how much the program costs relative to similar programs (i.e., cost analysis)?
• Do you want information about the resources required to operate the program relative to the effects/benefits that can be attributed to each program activity (i.e., efficiency evaluation)?