Step 2.5: Consider (SWOT), and ethics of intervention options.

 

[Documents] [Bibliography]

Documents

Community Success Community_success.pdf (14KB)
Marketing Ethics to Social Marketers: A Segmented Approach Marketing_Ethics.pdf (57KB)
 

Bibliography

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Faden, R. R. (1987). Ethical issues in government sponsored public health campaigns. Health Education Quarterly, 14(1), 227-37.
Guttman, N. (2000). Public Health Communication Interventions: Values and Ethical Dilemmas. Thousand Oaks, CA: Sage.
Guttman, N. (1997). Ethical dilemmas in health communication interventions. Health Communication, 9(2), 155-190.
Hiller, M. D. (1987). Ethics and health education: Issues in theory and practice. In P.M. Lazes, L.H. Kaplan, , & K.A. Gordon (Eds.). The handbook of health education (2nd ed.) (pp. 87-107) Rockville, Maryland: Aspen Publishers.
McLeroy, K. R., Gottlieb, N.H., & Burdine, J. N. (1987). The business of health promotion: Ethical issues and professional responsibilities. Health Education Quarterly, 14(1), 91-109.
Pollay, R. W. (1989). Campaigns, change and culture: On the polluting potential of persuasion. In C. T. Salmon, (Ed.), Information campaigns: Balancing social values and social change (pp. 185-196). Newbury Park, CA: Sage.
Salmon, C .T. (1989). Campaigns for social "improvement": An overview of values, rationales and impacts. In C. T. Salmon (Ed.), Information campaigns: Balancing social values and social change (pp. 19-53). Newbury park, CA: Sage.
Seedhouse, D. (1991). Ethics: The heart of healthcare. New York: Wiley.
Wikler, D. (1978). Persuasion and Coercion for health: Ethical issues in government efforts to change life-style. Millbank memorial Fund Quartile/health and Society, 56(3), 303-338.
Wikler, D. (1987). Who should be blamed for being sick? Health Education Quarterly, 14(1), 11-25.
Witte, K. (1994). The manipulative nature of health communication research: Ethical issues and guidelines. American Behavioral Scientist, 38(2), 285-293.
  [Documents] [Bibliography]

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