Focus Group: States Using Mission Possible Resources (Group A)
- Margaret Casey, Program Consultant, National Association of Chronic Disease Directors (moderator)
- Ellen Sommer, Public Health Advisor, Office of Prevention, Education and Control, National Heart Lung and Blood Institute
- A.M. Lindsey, Health Education Specialist Program Manager III, Oak Ridge Institute for Science and Education
- Mary Jean Brewer, Oak Ridge Institute for Science and Education
Session Objective
To demonstrate how a focus group works and to gather information from states participating in the Mission Possible program about their experiences in using the Mission Possible program materials to reduce the heart disease and stroke burden in their states.
Supporting Skills and Knowledge
- Describe the role of the moderator
- Describe the focus group process
Activity
Participants will take part in a focus group while being observed by others.
Session Summary
The National Heart, Blood, and Lung Institute has developed a package of awareness and education materials offered by the National High Blood Pressure Education Program (NHBPEP) to help the public health community attract new partners and revitalize relationships with existing partners to fight high blood pressure. There are different types of materials to support partnership generation and revitalization efforts:
- A Call to Action paper, a marketing-oriented manifesto that makes the case for all Americans to join the fight against high blood pressure
- Partner Sheets that complement the Call to Action paper by depicting some of the ways that different types of organizations can help fight high blood pressure.
- Fact Sheets in English and Spanish that provide basic information about the importance of preventing and controlling HBP and offer lots of tips for doing so.
In this session, participants will be able to observe a focus group of states that have used the Mission Possible materials. The moderator will probe for how the states have used the materials, how effective the materials have been, and ideas for improving the program.
Resources
