Where Do I Begin? Developing Employer Partnerships and Influencing Cardiovascular Health Plan Benefits
- Sherene Brown, Division for Heart Disease and Stroke Prevention, CDC
- Dyann Matson Koffman, Public Health Educator/Scientist, Division for Heart Disease and Stsroke Prevention, CDC (moderators)
- Linda Powell, Assistant Program Manager, Missouri Department of Health and Senior Services, Unit of Chronic Disease Control, Heart Disease and Stroke Prevention
- Misty Jimerson, Program Manager, Kansas Department of Health and Environment
- Teresa Titus-Howard, Vice President, Mid-America Coalition on Health Care
- Deborah Spicer, Acting Director, Healthy Heart Program, New York Department of Health
Session Objective
Upon completion of the training, participants will be able to identify the steps in establishing partnerships with private-sector employers, and to discuss the benefits of purchasing HDSP preventive services in employer-supported health care plans.
Supporting Skills and Knowledge (list specific skills/knowledge to be taught in workshop)
- Explain the essential steps to begin, maintain and sustain public-private partnerships between employers and state health departments.
- Explain the role of the state health department in educating worksite human resource managers on the need to assess their healthcare plans and the value of public health role.
- Explain current trends in health plan benefit plans (e.g. consumer driven health care).
- Interpret and explain common health plan benefit “language” readily utilized by human resource professionals.
- Identify and discuss key talking points to use with human resource professionals and insurance companies about the economic benefits of covering HDSP preventive services in employer-supported health care plans.
- Discuss the feedback and lessons learned from employers (MO, KS, and NY) to the Health Plan Checklist in the CDC Successful Business Strategies to Prevent Heart Disease and Stroke Toolkit.
Activity
A small group activity will take place to strategize the steps for approaching private-sector employers.
Session Summary
The Private Sector: Where do I begin?
This session will address popular questions asked frequently by many public health professionals regarding private-sector employers:
- Where do I begin?
- How do I even get in the door of the Human Resource Executive’s office?
- How do I translate public sector language into private sector terms and vice versa?
- How can I communicate to the private sector the value of public health?
- Better yet, how can public and private sector work together to improve employee health plan benefits for HDSP preventive services?
All these questions and more will be answered. The session will also include an interactive panel discussion from the states of Missouri, Kansas, and New York regarding their experience with private sector employers while specifically highlighting the CDC’s Evaluating Health Plans Benefits and Services to Promote Cardiovascular Health and Prevent Heart Disease and Stroke.
Resources
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Evaluating Health Plans Benefits and Services to Promote Cardiovascular Health and Prevent Heart Disease and Stroke (Toolkit component)
Session Materials
