The Advocacy Power Prism and Its Application to Public and Private Sector Collaborations
- Jill Birnbaum , JD, State Advocacy Consultant, American Heart Association (moderator)
- Joan Ware, RN, MSPH, Director, Heart Disease and Stroke Prevention Program, Utah Department of Health
- Lori Fresina, Northeast Regional Advocacy Representative, Campaign for Tobacco-Free Kids
- Natasha Ning, Director, American Heart Association - Southwest Regional Advocacy
- Erin McDonald Bicknell, Director, New Mexico State Health Alliances, American Heart Association / American Stroke Association
Objective/Supporting Skills and Knowledge
Upon completion of this workshop, participants will be able to:
- Gain an appreciation of the power of advocacy to address public health needs
- Learn the essential tools for an advocacy campaign, with an emphasis on those components that are appropriate for health departments
- Learn how to maximize every aspect of an advocacy campaign by integrating the various components through collaboration and good planning
- Understand how the elements of an advocacy campaign are applied in an actual campaign, using a case study that addressed the needs of stroke patients
Summary
This session will focus on advocacy and the importance of the public/private partnership in advocacy. The Advocacy Power Prism, will be discussed with an emphasis on those aspects of an advocacy campaign that are most relevant to public health officials The concepts of the Power Prism will be applied to New Mexico’s successful campaign for stroke patient care. In addition, there will be an opportunity for questions and answers.
Resources
- Power prism handout: Explaining the elements: coalition building and maintenance; grassroots and key contacts; media advocacy; research and policy analysis; lobbying/legislative advocacy; and fundraising/development.
- Policy and Environmental Change, New Directions for Public Health http://www.dhpe.org/pubs.asp
- American Heart Association State Advocacy Contacts
- You’re the Cure Application
- American Heart Association 2006 State and Local Policy Priorities
Session Materials
