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Quality Improvement:  Accessing and Marketing to Primary Care Practices and Beyond

• Belinda Minta, MPH, Public Health Educator, CDC (moderator)
• Miriam Patanian, Heart and Stroke Prevention Program Coordinator, Washington State Department of Health
• Angela Bray Hedworth, MS, RHEd, Program Manager, Great Lakes Regional Stroke Network, Center for Stroke Research

Objective/Supporting Skills and Knowledge

Upon completion of this session, participants will be able to:

• Describe quality improvement initiatives in a variety of systems: emergency medical services, quality improvement organizations, managed care and rehabilitation services
• Describe how to design and implement a marketing plan to recruit additional clinic teams into a quality improvement initiative

Summary

This session will provide an overview of quality improvement, discuss opportunities and challenges, as well as highlighting various aspects of quality improvement initiatives, including how to effectively market quality improvement to clinic teams.

Resources

• Virginia ’s Measuring Blood Pressure for the 21 st Century Training Module
• Washington State Collaborative Marketing plan and materials

Session Materials

• Presentation - Quality Improvement:  Accessing and Marketing to Primary Care Practices and Beyond (pdf)
  
  
• Handouts:  
  
  
  • Data Utilization (pdf)
    
    
  • PDSA Cycle (pdf)
    
    
  • Washington State Collaborative 5:  Marketing Plan (pdf)
    
    
  • White paper - Quality Healthcare:  Washington State Collaborative and Changing Systems (pdf)
    
    
  • Brochure - Washington State Collaborative 5 (pdf)
    
    
  • Fact Sheet - Washington State Collaborative:  Diabetes and Cardiovascular Disease (pdf)