Hausman, A.J., and J. Becker (2000). Using participatory research to plan evaluation in violence prevention, Health Promotion Practice 1(4), 331-340.

MacDonald, G. et al. (2001) Chapter 1: Engage stakeholders. Introduction to Program Evaluation for Comprehensive Tobacco Control http://www.cdc.gov/tobacco/evaluation_manual/ch1.html

New York Academy of Medicine.  Partnership assessment tool.http://www.nyam.org/news/1097.html

Partnership assessment:

• CV_1_partnershipassessment.pdf
• CV_1_partnershipassessmentdir.pdf

Wandersman, A., Chinman, M., Imm, P., & Morrissey, E. (1996) An ecological assessment of community-based interventions for prevention and health promotion: Approaches to measuring community coalitions.  American Journal of Community Psychology, 24, 33-61.

Find a marketing research consultants, vendors, and/or focus group facilities through the following organizations and websites:

• Qualitative Research Consultants Association: http://www.qrca.org
• Council of American Survey Research Organizations: http://www.casro.org
• Marketing Research Association: http://www.MRA-NET.org
• Research Info: http://www.researchinfo.com
• American Marketing Association:  http://www.marketingpower.com
• Green Book: http://www.greenbook.org
• Blue Book Research Services Directory: http://www.bluebook.org
• Quirk's Marketing Research Review: http://www.quirks.com

HRSA, "Choosing and Using an External Evaluator": Evaluation_Guide.pdf

Tips for working with an ad agency: Ad_Agency_Tips.pdf

Vendor Checklist for recruiting an appropriate vendor to conduct research: SOC_VendorChecklist.pdf

CSAP Technical Assistance Bulletin (1994), Guidelines to assess cultural competence in program design, application, and management: SOC_Cultural_Competence.pdf

Kaiser Family Foundation.  Compendium of Cultural Competence Initiatives in Health Care. The compendium includes initiatives from 1990 onward, divided into two categories: Public Sector Initiatives and Private Sector Initiatives. http://www.kff.org/uninsured/6067-index.cfm

American Marketing Association. Code of ethics. SOC_ama_suggested_core_reading.pdf

Andreasen, A. & Drumwright, M.E. (2000) Alliances and ethics in social marketing. http://www.social-marketing.org/papers/allianceJan2000.html

Bloom, P.N. & Novelli. W.D. (1981). "Problems and Challenges of Social Marketing." Journal of Marketing 45:79-88.

Brown, W. J., & Singhal, A. (1990). Ethical dilemmas of prosocial television. Communication Quarterly, 38 (3), 268-280.  

DHHS, Office of Human Subjects Research Protections provides information about reviewing research proposals for the ethical treatment of human participants. http://www.hhs.gov/ohrp/

Guttman, N. (1997). Beyond strategic research: A value centered approach to health communication interventions. Communication Theory, 7, 95-124.

Murphy, P.E., Laczniak, G.R., Bowie, N.E., & Thomas A. Klein (2005) Ethical Marketing, Prentice-Hall, Inc. 

Monitoring/process evaluation
SEE ALSO: Program management in the categorized index

Bounceback card for PSA tracking – sample. Bounceback_Card.pdf

CDC (1994). Planning and Conducting Street Outreach Process Evaluation: SOC_Outreach.pdf

Elder, J.P., and others (1994). "CATCH: Process evaluation of environmental factors and programs," Health Education Quarterly Supp. 2:S107-S127

Broughton, W. (1991). Qualitative methods in program evaluation, American Journal of Health Promotion 5(5):346-354.

California Department of Health Services, "Using Case Studies to do Program Evaluation", SOC_Evaluation-Using_case_studies.pdf

Crabtree, B.F., and W.L. Miller (Eds) (1999). Doing Qualitative Research (2nd ed.). Corwin Press.

Debus, M. (1988). The Handbook for Excellence in Focus Group Research, prepared for the US Agency for International Development, Porter/Novelli and Academy for Educational Development, Washington, DC. Order from http://www.aed.org

Focus Group Summary. Summary report of focus groups with providers: IM_FGsurvey.pdf

Gettleman, L. (2000). Using focus groups to develop a heart disease prevention program for ethnically diverse, low income women. Journal of Community Health, 25(6), 439-453.

Kreuger RA & Casey MA (2000) Focus Groups 3rd Edition: A practical guide for applied research. Thousand Oaks CA, Sage Publications

Morgan, C.  Using the focus group in market research.  http://www.b2binternational.com/whitepapers8.htm

Qualitative research websites: http://www.nova.edu/ssss/QR/web.html

Andreasen, A.R. (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey-Bass.

Fine, S.H. (1981). The Marketing of Ideas and Social Issues. New York: Praeger.

Goldberg, M.E., M. Fishbein and S.E. Middlestadt (Eds) (1997). Social Marketing: Theoretical and Practical Perspectives. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.

Kotler, P., N. Roberto, and N. Lee (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage Publications. Order from http://www.sagepublications.com

Lefebvre, R.C., and J.A. Flora (1988)."Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315.

Manoff, R.K. (1986). Social Marketing: New Imperative for Public Health. New York: Praeger.

Novelli, W.D. (1984). "Developing Marketing Programs." In L.W. Frederiksen, L.J. Solomon, and K.A. Brehony (Eds.) Marketing Health Behavior: Principles, Techniques and Applications. New York: Plenum Press.

Philip Kotler, Ned Roberto, Nancy Lee. (2002). Social Marketing:  Improving the Quality of Life.  Thousand Oaks, CA:  Sage Publications.

Siegel, M. & Donner, L. (1998) Marketing Public Health.  Gaithersburg, MD: Aspen Publishers, Inc. 

Walsh, D.C., R.E. Rudd, B.A. Moeykens, T.W. Moloney (1993). Social Marketing for Public Health, Health Affairs 12:104-119.

Weinreich, N.K. (1999) Hands-On Social Marketing:  a step-by-step guide. Thousand Oaks, CA:  Sage Publications.

Journal of Health Communication
Taylor and Francis
325 Chestnut Street, Suite 800
Philadelphia, PA 19106
Subscription:  $98.00/year
http://www.tandf.co.uk/journals/titles/10810730.html

American Journal of Health Behavior. (2000). 24(1). The whole issue is dedicated to social marketing.

Andreasen, Alan R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, Spring 2002, (21)1, 3-13.

Bloom, P.N. and Novelli. W.D. (1981). Problems and Challenges of Social Marketing. Journal of Marketing 45:79-88.

Eta Sigma Gamma. (2004). The Health Education Monograph Series, 21(1). The whole monograph is dedicated to social marketing.

G. D. Wiebe. (1951). Merchandising commodities and citizenship on television.  Public Opinion Quarterly, 15, 679-691.

Kotler, Philip, and Gerald Zaltman. (1971). Social marketing: An approach to planned behavior change.  Journal of Marketing, 35, 3-12.

Lefebvre, R.C., and J.A. Flora (1988). "Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315.

Neiger, Brad L., Rosemary Thackeray, Michael D. Barnes and James F. McKenzie. (2003). Positioning social marketing as a planning process for health education.  American Journal of Health Studies, 18, 2/3, 75-81.i

Quinn, G., Albrecht, T., Marshall, R., & Akintobi, T.H. (2005). Thinking like a marketer:  Training for a shift in the mindset of the public health workforce.  Health Promotion Practice, 6(2), 157-163.

Walsh, D.C., R.E. Rudd, B.A. Moeykens, T.W. Moloney (1993). Social Marketing for Public Health, Health Affairs 12:104-119.

Social Marketing in Public Health Annual Conference
Contact:
Office of Continuing Education
University of South Florida College of Public Health
888-USF-COPH (press “2” for direct link to CE Unit)
Access registration information at:
http://www.cme.hsc.usf.edu/coph/smph/index.html

Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall.

Bartholomew, L.K., G.S. Parcel, G. Kok, and N.H. Gottlieb (eds.) (2006) Health Promotion Planning: An Intervention Mapping Approach. San Francisco, CA: Jossey-Bass.

Cole, G.E. (1999) Advancing the development and application of theory-based evaluation in the practice of public health.  American Journal of Evaluation, 20(3), 453-470.  Contains Intervention theory structuring guide: Intervention_Theory_Structuring_Guide.pdf

Cole, G.E., Holtgrave, D.R., Rios, N.M.  Internal and external factors or determinants that encourage or discourage health-related behaviors. Health_Behavior_Factors.pdf

Communication Initiative, Change Theories, summaries of theories and assumptions about the nature of change and how best change can be encouraged and facilitated to inform strategy development and evaluation initiatives: http://www.comminit.com/power_point/change theories/index.htm

Communication-relevant theory snapshots: Communication_Relevant_Theories.pdf

Consensus from influential behavior change theorists on a list of variables that predict HIV-related behavior change; the same factors apply to other voluntary behaviors, as discussed in Fishbein, et al., below.  Behavior_Consensus.pdf

DiClemente, R.J., Crosby, R.A., Kegler, M.C. (eds.) Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health. San Francisco: Jossey-Bass.

Fishbein, M., Triandis, H. C., Kanfer, F. H., Becker, M., Middlestadt, S. E., Eichler, A. (2001). Factors influencing behavior and behavior change. In Baum, A. Revenson, T. A. and Singer, J. E. (Eds.), Handbook of health psychology (pp. 1-7). Mahwah, NJ:  Lawrence Erlbaum Associates. 

Gleckler, E., Longfield, K. & Zielinski-Gutierrez, E. (2000) Hybrid Behavioral Change Model. Homegrown example of a program in targeted communications that used a ‘hybrid’ of behavior change models. Louisiana Office of Public Health: SOC_behavior-change-hybrid.pdf

Green, L.W. & Kreuter, M.W. (2005) Health Promotion Planning: An Educational and Environmental Approach, 4th edition Mountain View, CA: Mayfield.

McAlister, A., P. Puska, P., J.T. Salonen, J. Tuomilehto, and K. Koskela (1982). Theory and Action for Health Promotion: Illustrations from the North Karelia Project, American Journal of Public Health, 72 ,43-50.

McGuire, W.J. (1989). Theoretical Foundations of Campaigns. In R.E. Rice and C.K. Atkin (Eds). Public Communications Campaigns. Newbury Park, CA: Sage Publications, 43-65.

McLeroy, K.R., Bibeau, D., Steckler, A., & Glanz, K. (1988). An ecological perspective on health promotion programs. Health Education Quarterly, 15(4), 351-377.

National Cancer Institute (2005) Theory at a Glance: A Guide for Health Promotion Practice, 2nd Edition. http://www.nci.nih.gov/theory/pdf

Prochaska, J. and C. DiClemente (1983). Stages and Processes of Self-Change in Smoking: Towards an Integrative Model of Change, J Olin Consult Psych 51:390-395.

Rogers, E. M. (1995) Diffusion of Innovations (4th ed.), New York: Free Press.

Ryder, M. Communication Theory Resources http://carbon.cudenver.edu/~mryder/itc/comm_theory.html