Step 4.6: Confirm plans with stakeholders.

What To Do

This will serve as a final review and endorsement of your intervention plans for all partners and stakeholders. It will provide them the opportunity to recommit to your common goals and plans for achieving them.

How To Do It

Using the summary from Step 4.5, share your plans with stakeholders and secure their buy-in and support.

Create a checklist that includes:

  • plans for new or improved services
  • new or adapted products
  • policy changes
  • all communication components, including promotional activities

Review your management matrix (or whatever format you use to assign roles and responsibilities) and your budget, checking for any previously unforeseen financial needs.

Now that your plans are clear, consider additional strategic recruitment to your team. You may want to invite the participation of members of key boards and commissions (e.g., if your intervention is school-based, consider recruiting a school board member), business people who could implement your strategies with their workforces and recruit other businesses, media gatekeepers and other opinion leaders.

Be sure everyone agrees on all the important aspects of your plan, especially responsibilities, timelines and resources. Have partners sign statements that show they have reviewed and agree with those aspects.

Example:

The WIC Breastfeeding campaign provides a good example of continuously updating stakeholders and identifying and recruiting additional strategic partners.

To see stakeholder update summaries from other campaigns, click on the Examples button at the right.

Knowledge Check

go to Test Your Knowledge Test Your Knowledge

Complete My Plan

Go to your My Plan file and enter your stakeholder and partner agreements in Step 4.6.

go to Evaluation Relevance