Budget Worksheet, fragment. Budget Worksheet

CCH Business Owners Toolkit is a website for small businesses with free templates and business information for planning activity start-ups, marketing, hiring and budgeting. Downloadable checklists, model business plans, forms and other documents: http://www.toolkit.cch.com

Costs for promotional items: Promo_Items_Cost_Sheet.pdf

Expense Portion of Budget Expense Portion of Budget

GuideStar houses a database of more than 700,000 U.S. non-profit organizations where you may be able to find sample budgets, timelines, activity charts, etc. http://www.guidestar.org

The Foundation Center’s Learning Lab, Proposal Budgeting Basics, go to: http://fdncenter.org/washington/pbbdc.html for information about this resource and a short proposal writing course http://fdncenter.org/washington/pwbdc.html

The following are some of the national consumer organizations and professional associations can help you identify data, best practices, local affiliates and colleagues with successful programs:

• American Association of Health Education: http://www.aahperd.org
• The AARP has demographic information about Americans ages 50+, including research studies at http://research.aarp.org/general/index.html
• American College Health Association: http://www.acha.org
• American Heart Association: http://www.americanheart.org
• American Public Health Association: http://www.apha.org
• American School Health Association: http://www.ashaweb.org
• Association of State and Territorial Directors of Health Promotion and Public Health Education: http://www.astdhpphe.org
• National Alliance of Hispanic Health: http://www.hispanichealth.org
• National Association of Local Boards of Health: http://www.nalboh.org
• National Coalition of Health Education Organizations: http://www.hsc.usf.edu/CFH/cnheo/
• National Education Association’s Health Information Network: http://www.neahin.org
• Society for Public Health Education: http://www.sophe.org
• Society of State Directors of Health and Physical Education and Recreation: http://www.thesociety.org

Find a marketing research consultants, vendors, and/or focus group facilities through the following organizations and websites:

• Qualitative Research Consultants Association: http://www.qrca.org
• Council of American Survey Research Organizations: http://www.casro.org
• Marketing Research Association: http://www.MRA-NET.org
• Research Info: http://www.researchinfo.com
• American Marketing Association:  http://www.marketingpower.com
• Green Book: http://www.greenbook.org
• Blue Book Research Services Directory: http://www.bluebook.org
• Quirk's Marketing Research Review: http://www.quirks.com

HRSA, "Choosing and Using an External Evaluator": Evaluation_Guide.pdf

Tips for working with an ad agency: Ad_Agency_Tips.pdf

Vendor Checklist for recruiting an appropriate vendor to conduct research: SOC_VendorChecklist.pdf

Epilepsy campaign: Creative_Brief_Epilepsy.pdf

Teens and HIV (PMI): SOC_PMI-Creative_Brief.pdf

CSAP Technical Assistance Bulletin (1994), Guidelines to assess cultural competence in program design, application, and management: SOC_Cultural_Competence.pdf

Kaiser Family Foundation.  Compendium of Cultural Competence Initiatives in Health Care. The compendium includes initiatives from 1990 onward, divided into two categories: Public Sector Initiatives and Private Sector Initiatives. http://www.kff.org/uninsured/6067-index.cfm

American Marketing Association. Code of ethics. SOC_ama_suggested_core_reading.pdf

Andreasen, A. & Drumwright, M.E. (2000) Alliances and ethics in social marketing. http://www.social-marketing.org/papers/allianceJan2000.html

Bloom, P.N. & Novelli. W.D. (1981). "Problems and Challenges of Social Marketing." Journal of Marketing 45:79-88.

Brown, W. J., & Singhal, A. (1990). Ethical dilemmas of prosocial television. Communication Quarterly, 38 (3), 268-280.  

DHHS, Office of Human Subjects Research Protections provides information about reviewing research proposals for the ethical treatment of human participants. http://www.hhs.gov/ohrp/

Guttman, N. (1997). Beyond strategic research: A value centered approach to health communication interventions. Communication Theory, 7, 95-124.

Murphy, P.E., Laczniak, G.R., Bowie, N.E., & Thomas A. Klein (2005) Ethical Marketing, Prentice-Hall, Inc. 

Agency for Healthcare Research and Quality (AHRQ). Literacy and Health Outcomes. April 2004.

• Full report and summary are available at http://www.ahrq.gov/clinic/tp/littp.htm
• Printed copies available from AHRQ’s Publications Clearinghouse, 800-358-9295, ahrqpubs@ahrq.gov

Bobby approval is a free online service allowing you to test single pages of web content for accessibility.  http://webxact.watchfire.com

CDC. Scientific and Technical Information: Simply Put.

• CDCynergy: simput.pdf
• Website: http://www.cdc.gov/communication/resources/
  simpput.pdf

Center for Applied Special Technology (CAST) provides Universal Design resources at:  http://www.cast.org/research/udl/index.html

Department of Justice, Section 508 compliance: http://www.usdoj.gov/crt/508/

Guide for making print documents accessible to persons with disabilities: Accessible_Print_Docs.pdf

Health Literacy

• Healthlit background.pdf
• Healthlit cartoon.pdf
• Healthlit exercises.pdf
• Healthlit_refs.pdf
• Lowlit brochure.pdf

Healthy People 2010 objective on health literacy and strategies for measuring it, available at http://odphp.osophs.dhhs.gov/ projects/HealthComm/objective2.htm

HRSA's health literacy’s webpage; it links to a bibliography on health literacy prepared by the National Library of Medicine and to several other resources: http://ruralhealth.hrsa.gov/RHC/RHCHLR.htm

Institute of Medicine (2004) Health Literacy: A Prescription to End Confusion, National Academy of Science Press: Washington, DC, available online at: http://www.iom.edu/report.asp?id=19723

National Center for Education Statistics.  2003 National Assessment of Adult Literacy.http://nces.ed.gov/naal

Osborne, H. (2004) Health Literacy from A to Z: Practical Ways to Communicate Your Health Message. Sudbury, MA: Jones and Bartlett.

Plain Language Action & Information Network. http://www.plainlanguage.gov

Reading level assessment formulas

• “Clear and Simple”: Developing effective print materials for low literate readers: Clear_n_Sinple.pdf
• NCI “Pink Book” http://www.cancer.gov/pinkbook

Research Exchange Newsletter, tips for making print and web materials accessible to people with cognitive disabilities:  http://www.ncddr.org/du/researchexchange/v08n03/8 access.html

Rudd, J. and K. Glanz. (2002) How Individuals Use Information for Health Action: Consumer Information Processing, in K. Glanz, F.M. Lewis, and B.K. Rimer (eds.) Health Behavior and Health Education: Theory, Research, and Practice, John Wiley & Sons.

SPRY Foundation’s guide for creating user-friendly websites "Older Adults and the World Wide Web," SOC_website_creators_guide.pdf

Writing for Adults with Limited Reading Skills. Guidelines and information on knowing the audience, deciding on and organizing the message(s), illustration, formatting, pretesting, and readability. Access these guidelines at http://www.cyfernet.org/research/writeadult.html

Andreasen, A. R. (2002). Marketing Research That Won’t Break the Bank. San Francisco: Jossey-Bass.

Brookes, R.  Social Marketing on a shoestring budget.  60-minute video available at: http://www.turningpointprogram.org/toolkit/content/t2b2.htm; Handouts on accompanying talk available at: http://www.albany.edu/sph/coned/t2b2shoestring.htm

Breen. G. E. & A. B. Blankenship (1998). Do-It-Yourself Marketing Research (3rd ed.). Replica Books.

Murphy, R.  (1999) Guerilla social marketing with limited funds and staff.  Abstract #242. http://www.aegis.com/conferences/nhivpc/1999/242.pdf

Covering Kids, "Developing Social Marketing Messages": CV_Covering_Kids.pdf

Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Maibach, E., and R. L. Parrott (Eds.) (1995). Thousand Oaks, CA: Sage Publications.

Message mapping: New EPA guide for effective communication in crisis situations. http://www.epa.gov/ord/NRMRL/news/news012006.htm

Black, D.R., C.L Blue, K. Kosmoski, and D.C. Coster. (2000). Social marketing: Developing a tailored message for a physical activity program. American Journal of Health Behavior 24(5), 323-337.

Kreuter, M. W., Farrell, D., Olevitch, L., & Brennan, L. (2000). What is tailored communication? In J. Bryant and D. Zillmann (Eds.). Tailoring health messages: Customizing communication with computer technology (pp. 1-23). Mahwah, NJ: Lawrence Erlbaum Association.

Ahrens, D., Paul, M.S., Uebelher, M.A., Remington, P.L. (2005) Evaluation of community and organizational characteristics of smoke-free ordinance campaigns in 15 Wisconsin cities.  Prevention of Chronic Disease, July, http://www.cdc.gov/pcd/issues/2005/jul/04_0136.htm

Aidala, A., Cross, J.E., Stall, R., Harre, D., Sumartojo, E. (2005). Housing status and HIV risk behaviors: Implications for prevention and policy.  AIDS and Behavior, 9(3), 251-265.

Alliance for Justice. Being A Player: A Guide to the IRS Lobbying Regulations for Advocacy Charities. http://www.afj.org

Alliance for Justice. E-Advocacy for Nonprofits: The Law of Lobbying and Election-Related Activity on the Net. http://www.afj.org

Andreasen, A. R. (2006) Social Marketing in the 21st Century. Thousand Oaks, CA: Sage Publications.

Policy Options An overview of policy options to change health behaviors. Public Health Problems.pdf

Sumartojo, E., Doll, L., Holtgrave, D., Gayle, H., Merson, M. (2000) Enriching the mix: Incorporating structural factors into HIV prevention.  AIDS, June 14 Suppl 1:S1-2.

Andreasen, A.R. (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey-Bass.

Fine, S.H. (1981). The Marketing of Ideas and Social Issues. New York: Praeger.

Goldberg, M.E., M. Fishbein and S.E. Middlestadt (Eds) (1997). Social Marketing: Theoretical and Practical Perspectives. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.

Kotler, P., N. Roberto, and N. Lee (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage Publications. Order from http://www.sagepublications.com

Lefebvre, R.C., and J.A. Flora (1988)."Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315.

Manoff, R.K. (1986). Social Marketing: New Imperative for Public Health. New York: Praeger.

Novelli, W.D. (1984). "Developing Marketing Programs." In L.W. Frederiksen, L.J. Solomon, and K.A. Brehony (Eds.) Marketing Health Behavior: Principles, Techniques and Applications. New York: Plenum Press.

Philip Kotler, Ned Roberto, Nancy Lee. (2002). Social Marketing:  Improving the Quality of Life.  Thousand Oaks, CA:  Sage Publications.

Siegel, M. & Donner, L. (1998) Marketing Public Health.  Gaithersburg, MD: Aspen Publishers, Inc. 

Walsh, D.C., R.E. Rudd, B.A. Moeykens, T.W. Moloney (1993). Social Marketing for Public Health, Health Affairs 12:104-119.

Weinreich, N.K. (1999) Hands-On Social Marketing:  a step-by-step guide. Thousand Oaks, CA:  Sage Publications.

Journal of Health Communication
Taylor and Francis
325 Chestnut Street, Suite 800
Philadelphia, PA 19106
Subscription:  $98.00/year
http://www.tandf.co.uk/journals/titles/10810730.html

American Journal of Health Behavior. (2000). 24(1). The whole issue is dedicated to social marketing.

Andreasen, Alan R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, Spring 2002, (21)1, 3-13.

Bloom, P.N. and Novelli. W.D. (1981). Problems and Challenges of Social Marketing. Journal of Marketing 45:79-88.

Eta Sigma Gamma. (2004). The Health Education Monograph Series, 21(1). The whole monograph is dedicated to social marketing.

G. D. Wiebe. (1951). Merchandising commodities and citizenship on television.  Public Opinion Quarterly, 15, 679-691.

Kotler, Philip, and Gerald Zaltman. (1971). Social marketing: An approach to planned behavior change.  Journal of Marketing, 35, 3-12.

Lefebvre, R.C., and J.A. Flora (1988). "Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315.

Neiger, Brad L., Rosemary Thackeray, Michael D. Barnes and James F. McKenzie. (2003). Postioning social marketing as a planning process for health education.  American Journal of Health Studies, 18, 2/3, 75-81.i

Quinn, G., Albrecht, T., Marshall, R., & Akintobi, T.H. (2005). Thinking like a marketer:  Training for a shift in the mindset of the public health workforce.  Health Promotion Practice, 6(2), 157-163.

Walsh, D.C., R.E. Rudd, B.A. Moeykens, T.W. Moloney (1993). Social Marketing for Public Health, Health Affairs 12:104-119.

Social Marketing in Public Health Annual Conference
Contact:
Office of Continuing Education
University of South Florida College of Public Health
888-USF-COPH (press “2” for direct link to CE Unit)
Access registration information at:
http://www.cme.hsc.usf.edu/coph/smph/index.html

Benton Foundation (2001) Think it Through http://www.benton.org/publibrary/toolkits/thinkthru.html

Boss, L. P., and Suarez, L. (1990). Uses of data to plan cancer prevention and control programs. Public Health Reports, 105, 354-360.

Communication plan for epilepsy: Epilepsy_Communication_Plan.pdf

Commmunication plan for California’s Project LEAN: CV_LEAN_Communication_Plan.pdf

Examples of mixing communication channels. Activity_Types.pdf

Minnesota Youth Tobacco Prevention Initiative, Communication Planning Kit: CV_MN_Communication_Plan_ Resources_Kit.pdf

National Infant Immunization Week: Tool for planning activities IM_NIIWplantool.pdf

Plan for DES campaign: DES_Campaign_Plan.pdf

Prospect Associates (2001) Diabetes and Flu/Pneumococcal Campaign strategies: DB_2000_Strategic_Plan.pdf

Strategic Questions SOC_strategic_questions.pdf

SWOT Strategic Planning Process Worksheet: http://www.nnh.org/tobacco/appe-5-2.htm

White House National Youth Anti-Drug Media Campaign, Communication strategy: http://www.mediacampaign.org/publications/strat statement/contents.html

Aaker, D.A. (2001). Strategic Marketing Management (6th ed.). John Wiley & Sons.

AMC Cancer Research Center (1994). Beyond the Brochure: Alternative Approaches to Effective Health Communication, Denver, CO: Beyond_the_Brochure.pdf

CDC (1995). Guidelines: General Considerations Regarding Health Education and Risk Reduction Activities: SOC_Guidelines-Health_Ed_Risk_Reduction.pdf

Moore, J., and W.D. Wells. (1991). R.O.I. Guidebook: Planning for Relevance, Originality and Impact in Advertising and Other Marketing Communications. DDB Needham Worldwide, Chicago.

Asset mapping.

• http://www.northwestern.edu/ipr/abcd.html
• http://ctb.ku.edu/tools/en/sub_section_main_1043.htm

CDC, Planned Approach to Community Health (PATCH), is widely recognized as an effective model for planning, conducting, and evaluating community health promotion and disease prevention programs. The PATCH Guide is designed to be used by the local coordinator and contains "how to" information on the process, things to consider when adapting the process to your community, and sample overheads and handout materials. http://wonder.cdc.gov/wonder/prevguid/ p0000064/p0000064.asp

CDC, Applying Prevention Marketing: SOC_ApplyPMI.pdf

Chinman, M., Imm, P. & Wandersman, A.  (2004) Getting to Outcomes 2004 http://www.rand.org/pubs/technical_reports/TR101/index.html

Communication Initiative, summaries of frameworks and models that can guide and inform communication planning and review exercises: http://www.comminit.com/planning_models.html

Green, L. W. and M.W. Kreuter (1991). Health Promotion Planning: An Educational and Environmental Approach (2nd ed). Mountain View: Mayfield Publishing Company. Describes the Precede-Proceed Planning Model of health promotion programs. To access further information about Precede-Proceed go to http://www.ihpr.ubc.ca/ProcedePrecede.html