Introduction

In this phase, your intervention plan evolves from a broad outline to a very specific operational blueprint. You will continue to translate your marketing strategy from Phase 3 into intervention tactics and activities.

At the end of this phase, you’ll know:

• what your services and products will actually look like,
• how your program will phrase its messages, and
• how your various offerings will be tied together into a cohesive, mutually reinforcing whole.

In this phase, you will:

• Assemble your planning team and assign roles,
• plan your interventions in detail, and
• test and revise your interventions.

Then, in Phase 5, you will plan monitoring and evaluation activities and mesh them with the plans you made in this phase.