In this phase you have:

• Collected available information and developed a description of the health/safety problem and how it affects various audiences
• Listed factors that contribute to the problem, theories of behavior change and best intervention practices that align with those factors
• Identified initial questions to guide your market research
• Put the problem into the context of your agency’s priorities
• Anticipated internal organizational and external environmental factors that could affect your program

If you have documented all this information in My Plan or My Model, you’re ready for Phase 2: Conduct Market Research.