Step 1.6: |
Conduct a SWOT analysis. |
What To Do
You have explored the health/safety problem in detail and formed your strategy team. In this step you will take time to consider factors in the broader situation that could impact the implementation of your program or its ultimate success.
A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is a helpful exercise.
Ethical issues should also be taken into account at this point. This step will help you decide how and when to move your social marketing program forward.
How To Do It
Ask:
- How relevant is the problem to your organization’s mission/goals?
- Where does the problem fit in your organization’s priorities?
- What knowledge is available to ameliorate the problem, and do you have access to that information?
- What is the state of relevant technology?
- Are the human, technical and financial resources you need to address the problem available?
- What activities can you do in-house?
- What activities will you need to contract for, and what challenges are presented by the contracting process?
- What work is already underway to address the problem, and who is doing that work?
- What gaps exist?
- What political support and resistance surround the problem?
- What organizations or activities that affect the problem indirectly (that work “upstream” in your health problem analysis) could be potential partners? (SOC_health_problem_analysis_worksheet2.pdf)
See examples of potential "upstream" partners. Consider issues that may affect the scope of your project. Review the information you have already collected to help you answer some of these questions. Consider contacting other colleagues and experts to help you identify other potential factors.
Raise any ethical concerns there may be about possible interventions. Consult the ethics section in the categorized index on this disk to help you think through ethical concerns. (See Ethics in the Categorized Index)
Example: The Chitterling Preparation campaign illustrates the benefit of using a SWOT analysis. To
see variations on the SWOT Analyses from other campaigns, click
on the Examples button at the right. |
Knowledge Check
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Complete My Plan
Use the SWOT worksheet linked to Step 1.6 of My Plan to record the strengths, weaknesses, opportunities and threats that you have outlined, along with any ethical barriers to adopting particular interventions in your community. Next write a summary of eliminated approaches and ones that appear to be more attractive based on this.
