Jay M. Bernhardt,
Ph.D., MPH
Director, National Center for Health Marketing
Centers for Disease Control and Prevention
Welcome to the Social Marketing Edition of CDCynergy. This is an interactive tool to help you plan and implement social marketing programs. On it you'll find a wealth of resources, case examples showing what others have actually done, and advice to help you along the way.
Sylvia Pirani,
MS, MPH
Director,
Office of Local Health Services and Turning Point Initiative
New York State Department of Health
This is an updated version of the Social Marketing Edition of CDCynergy. The original version was developed jointly by the CDC, the Academy for Educational Development and the Social Marketing National Excellence Collaborative, part of Turning Point and supported by the Robert Wood Johnson Foundation. We received feedback about how to improve the original tool from many of its users. We took their suggestions and made revisions. We hope that you will find the new version helpful in your work.