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Survey By Interviewer: Face To Face
[Description]
[Pros] [Cons] [Common
Uses] [Resources]
Description
A trained interviewer asks survey questions of respondents. Allows
respondent to ask for clarification and allows interviewer to control
question sequence. One-on-one, in-person interview is used to collect
information on knowledge, attitudes, and/or behaviors.
Pros
- Generalizable
results (if sufficiently large, probability sample with high
response rate)
- Appropriate
for those of lower literacy
- Useful
with difficult-to-reach populations (e.g. homeless, low literacy)
or when target audience cannot be
sampled by using
other data collection
methods.
- Interview
available to clarify questions for respondent and probe answers
- Decreased
likelihood of incomplete questionnaires
Cons
- Can
be more labor intensive than self-administered or telephone data
collection
- Less
appropriate for sensitive or threatening questions (respondents
may not answer truthfully in person)
Common
Uses
- Obtain
baseline data
- Determine
message's reach, attention-getting ability
- Acquire
self-reported information on behaviors, behavioral intentions,
attitudes
- Test
knowledge, comprehension
Resources
See a survey form used to question individuals about their
reactions to public service announcements during the message testing
phase of an H.pylori campaign. Face-to-Face_Survey.pdf
Examples of mall intercept surveys: Intercept_Guide1.pdf and
Intercept_Guide2.pdf
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