| Survey By Interviewer: CAIT
[Description]
[Pros] [Cons] [Common
Uses] [Resources]
Description
A trained interviewer asks survey questions of respondents. Allows respondent
to ask for clarification and allows interviewer to control questioning
sequence. Respondents are contacted via telephone by a trained interviewer
who has the questionnaire displayed on a computer terminal. The interviewer
enters data directly into the computer.
Pros
- Generalizable
results (if sufficiently large, probability sample with high
response rate)
- Can program
allowable codes for responses that interviewer can use
to correct mistakes during interviews
- Computer
control question sequence, allowing complex "skip
patterns"
- Provides
a more efficient means of generating a probability sample
Cons
- Considerable
development work and lead time are needed before survey implementation
- Requires
much interviewer training
- Not useful
for small samples because the workload costs of CAIT would exceed the
benefits
Common
Uses
- Obtain
baseline data
- Test knowledge
and comprehension
- Obtain
self-reported information regarding attitudes and behaviors
Resources
See a sample of a survey using computer assisted interviewing
technology. Computer Assist Survey.pdf
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