Tobacco Prevention – Voicebox

VISUAL: Picture of a model, with the words, “The Truth” on the ad. The picture changes from the young model to an older attractive woman.

AUDIO: Woman’s voice is raspy and no higher than a whisper.

JANET SUTTON: You may get cancer, but I doubt you’ll get the truth from cigarette companies.

VISUAL: Picture of a model smiling holding a cigarette and a man holding a lighter.  It looks as thought he is going to light her cigarette. 

JANET SUTTON: They keep saying you can’t get hook on cigarettes. 

VISUAL: A women sitting in a chair at the beauty salon.  A beautician is styling her hair.

JANET SUTTON: Even though many smokers who lose their vocal cords can’t quit.

VISUAL:  the next picture is of a woman’s department store window displaying stylish clothing.

JANET SUTTON: I’m Janet Sutton.

VISUAL: Picture of a model smiling holding a cigarette in her hand.

JANET SUTTON: I was a model in cigarette ads.

VISUAL: Young model standing at a beach with hair blowing. Another young model posing in a cigarette ad.

JANET SUTTON: I convinced many young people to smoke.

VISUAL:  Janet looks at the camera seriously and conveys her message expressing regret of her involvement in cigarette ads as a young model.

JANET SUTTON: I hope I can convince you… not to.