| A |
Aaker, D.A. (2001). Strategic Marketing Management (6th ed.). John Wiley & Sons. |
Academy for Educational Development (AED), in: Social Marketing Lite, Branding and Brand Envy, Chapter 6, pp. 75-82. http://www.aed.org/SocialMarketingandBehaviorChange |
Agency for Healthcare Research and Quality (AHRQ). Literacy and Health Outcomes. April 2004.
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Agency of Toxic Substances and Disease Registry For an example of news coverage that stirs public attention, view the website of the Agency of Toxic Substances and Disease Registry to find out more about the health effects of substances in the environment. http://www.atsdr.cdc.gov |
Ahrens, D., Paul, M.S., Uebelher, M.A., Remington, P.L. (2005) Evaluation of community and organizational characteristics of smoke-free ordinance campaigns in 15 Wisconsin cities. Prevention of Chronic Disease, July, http://www.cdc.gov/pcd/issues/2005/jul/04_0136.htm |
Aidala, A., Cross, J.E., Stall, R., Harre, D., Sumartojo, E. (2005). Housing status and HIV risk behaviors: Implications for prevention and policy. AIDS and Behavior, 9(3), 251-265. |
Alcalay, R. & Bell, R. (2000). Promoting nutrition and physical activity through social marketing: current practices and recommendations. http://socialmarketing-nutrition.ucdavis.edu/publications.htm#review1 |
Alexander, J.A., Weiner, B.J., Metzger, M.E., Shortell, S.M., Bazzoli, G.J., Hasnain-Wynia, R., Sofaer, S., Conrad, D.A. (2003) Sustainability of collaborative capacity in community health partnerships. Medical Care Research Review, 60(4 Suppl), 130-160. |
Alliance for Justice. Being A Player: A Guide to the IRS Lobbying Regulations for Advocacy Charities. http://www.afj.org |
Alliance for Justice. E-Advocacy for Nonprofits: The Law of Lobbying and Election-Related Activity on the Net. http://www.afj.org |
AMC Cancer Research Center (1994). Beyond the Brochure: Alternative Approaches to Effective Health Communication, Denver, CO: Beyond_the_Brochure.pdf |
American Journal of Health Behavior. (2000). 24(1). The whole issue is dedicated to social marketing. |
American Evaluation Association: http://www.eval.org |
American Marketing Association. Suggested core readings. SOC_ama_suggested_core_reading.pdf |
American Marketing Association. Test of Core Marketing Concepts. SOC_ama_test_core_marketing_concepts.pdf |
American Marketing Association. Code of ethics. SOC_ama_suggested_core_reading.pdf |
| American Health Decisions, A guide to Ethnic Minority Neighborhood Outreach: SOC_Ethnic_Minority_Neighborhood_Outreach.pdf |
| American Psychological Association (2005) To Motivate Healthy Behavior, It's Often Not What You Say, But How You Say It. APA Online – Psychology Matters. This article includes a good list of research and related resources: http://www.psychologymatters.org/messageframing.html |
Andreasen, A.R. (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey-Bass. |
Andreasen, A. & Drumwright, M.E. (2000) Alliances and ethics in social marketing. http://www.social-marketing.org/papers/allianceJan2000.html |
Andreasen, A. R. (2002). Marketing Research That Won’t Break the Bank. San Francisco: Jossey-Bass. |
Andreasen, A. R. (2006) Social Marketing in the 21st Century. Thousand Oaks, CA: Sage Publications. |
Andreasen, Alan R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, Spring 2002, (21)1, 3-13. |
Annie E. Casey Foundation, Kids Count tracks the status of children in the United States by state and locality. http://www.aecf.org/kidscount/census/ |
Asset mapping. |
| Bales, S.N. (2003) The Storytelling Power of Numbers This article for a non-technical audience explains how framing is used to more effectively convey the facts and figures of a story. http://www.frameworksinstitute.org/products/ issue25framing.shtml |
Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall. |
Baranowski, T., and others (2000). "Gimme 5 fruit, juice, and vegetables for fun and health: Outcome evaluation," Health Education & Behavior 27(1):96-111. |
Bartholomew, L.K., G.S. Parcel, G. Kok, and N.H. Gottlieb (eds.) (2006) Health Promotion Planning: An Intervention Mapping Approach. San Francisco, CA: Jossey-Bass. |
Benton Foundation (2001) Think it Through http://www.benton.org/publibrary/toolkits/thinkthru.html |
Benton Foundation, a website that offers internet-oriented profiles, resources and tools to help you implement your plans for advocacy, building community, creating partnerships, and reaching your audience: http://www.benton.org/publibrary/toolkits/implementation.html |
Berkeley Media Studies Group: http://www.bmsg.org |
Berkowitz,
B., & Wolff, T. (2000). The Spirit of the Coalition.
Washington, DC: American Public Health Association. Order at http://www.apha.org |
Biel, A. (1992). How Brand Image Drives Brand Equity, J Advtg Res 33:RC-6-RC-12. |
Black, D.R., C.L Blue, K. Kosmoski, and D.C. Coster. (2000). Social marketing: Developing a tailored message for a physical activity program. American Journal of Health Behavior 24(5), 323-337. |
Bloom, P.N. and Novelli. W.D. (1981). Problems and Challenges of Social Marketing. Journal of Marketing 45:79-88. |
Bloom, P.N. & Novelli. W.D. (1981). "Problems and Challenges of Social Marketing." Journal of Marketing 45:79-88. |
Bobby approval is a free online service allowing you to test single pages of web content for accessibility. http://webxact.watchfire.com |
Boss, L. P., and Suarez, L. (1990). Uses of data to plan cancer prevention and control programs. Public Health Reports, 105, 354-360. |
Bounceback card for PSA tracking – sample. Bounceback_Card.pdf |
Breen, G. E., & Blankenship, A.B. (1998). Do-It-Yourself Marketing Research (3rd ed.). Replica Books. |
Brookes, R. Social Marketing on a shoestring budget. 60-minute video available at: http://www.turningpointprogram.org/toolkit/content/t2b2.htm Handouts on accompanying talk available at: http://www.albany.edu/sph/coned/t2b2shoestring.htm |
Broughton, W. (1991). Qualitative methods in program evaluation, American Journal of Health Promotion 5(5):346-354. |
Broughton, W. (1991). Reporting evaluation results. American Journal of Health Promotion 6(2):138-143. |
Brown, W. J., & Singhal, A. (1990). Ethical dilemmas of prosocial television. Communication Quarterly, 38 (3), 268-280. |
Brownson, R. C., Remington, P. L., and Davis, J. R. (Eds.). (1999). Chronic Disease Epidemiology and Control (2nd ed.) Washington, D.C.: American Public Health Association. For more information and to order, go to http://www.apha.org/media/abc1.htm |
Budget Worksheet, fragment. Budget Worksheet |
Burton, et al. (1997) Great Smoke Out evaluation report, MMWR. Effects_ Evaluation_Report.pdf |
California AIDS Clearinghouse showcases many sample materials on its website: http://www.HIVinfo.org |
California Department of Health Services (2000), The California Smokers’ Helpline: A Case Study", SOC_HelplineCaseStudy.pdf |
California Department of Health Services, "Using Case Studies to do Program Evaluation", SOC_Evaluation-Using_case_studies.pdf |
California Department of Health Services, Tips for Writing Outcome Objectives, SOC_Tips_for_writing_outcome_objectives.pdf |
California Department of Health Services, Local Program Evaluation: Planning Guide, SOC_PlanningGuide.pdf |
California Department of Health Services, Tell Your Story: Guidelines for Preparing an Evaluation Report, http://www.dhs.ca.gov/ps/cdic/tcs/documents/eval/EvaluationReport.pdf |
California Department of Health Services, Using Case Studies to do Program Evaluation, SOC_Evaluation-Using_case_studies.pdf |
CancerLit. The National Cancer Institute has a database specific to cancer literature: http://www.cancer.gov/search/cancer_literature/ |
Carroll, A., Craypo, L., Samuels, S. (2000). Evaluating nutrition and physical activity social marketing campaigns: A review of the literature for use in community campaigns (pp. 23-26). Davis, CA: Center for Advanced Studies in Nutrition and Social Marketing, University of California, Davis. http://socialmarketing-nutrition.ucdavis.edu/Downloads/SamuelsSMC.pdf |
CCH Business Owners Toolkit is a website for small businesses with free templates and business information for planning activity start-ups, marketing, hiring and budgeting. Downloadable checklists, model business plans, forms and other documents: http://www.toolkit.cch.com |
CDC (1994). Planning and Conducting Street Outreach Process Evaluation: SOC_Outreach.pdf |
CDC (1995). Guidelines: General Considerations Regarding Health Education and Risk Reduction Activities: SOC_Guidelines-Health_Ed_Risk_Reduction.pdf |
CDC (1995), "Assessing the effectiveness of disease and injury prevention programs: Cost and consequences" MMWR 44(RR-10): Cost_Evaluation.pdf |
CDC (1998) "Demonstrating Your Program’s Worth: A Primer on Evaluating for Programs to Prevent Unintentional Injury"
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CDC (1999) Best Practices for Comprehensive Tobacco Control http://www.cdc.gov/tobacco/bestprac.htm |
CDC (1999) An Ounce of Prevention: What are the returns? The cost-benefit or cost savings of 19 different public health strategies. http://www.cdc.gov/epo/prevent.htm |
CDC (2001) Compendium of HIV Prevention Interventions with Evidence of Effectiveness describes, provides evidence for, and explains how to access details about HIV prevention programs that worked for various target audiences (e.g., youth, IDU, women). http://www.cdc.gov/hiv/pubs/hivcompendium/hivcompendium.htm |
CDC (2005) Forging Partnerships to Eliminate Tuberculosis http://www.cdc.gov/nchstp/tb/pubs/forge/default.htm |
CDC Practice Areas: Social Marketing http://www.cdc.gov/communication/practice/socialmarketing.htm |
CDC, Applying Prevention Marketing: SOC_ApplyPMI.pdf |
CDC, Integrated Guidelines for developing epidemiological profiles: Ryan White Care Act and HIV Community Planning: http://www.cdc.gov/hiv/epi_guidelines.htm |
CDC, Morbidity and Mortality Weekly Report (MMWR) disseminates Federal and State-reported surveillance data on cases of reportable diseases such as AIDS, hepatitis, and flu. The web archive is searchable by topic. http://www.cdc.gov/mmwr/ |
CDC, National Center for Health Statistics (NCHS) collects survey information on general health status and specific health topics (e.g., the National Health Interview Survey, the National Health and Nutrition Examination Survey, and reports on births, deaths, and other vital statistics). The NCHS web page also links to other websites of federal and non-federal agencies that publish health data. http://www.cdc.gov/nchs/ |
CDC, Planned Approach to Community Health (PATCH), is widely recognized as an effective model for planning, conducting, and evaluating community health promotion and disease prevention programs. The PATCH Guide is designed to be used by the local coordinator and contains "how to" information on the process, things to consider when adapting the process to your community, and sample overheads and handout materials. http://wonder.cdc.gov/wonder/prevguid/p0000064/p0000064.asp |
CDC, CDC Wonder links to the most current available statistics on a wide range of diseases and risk behaviors. There are links to the state-based Behavioral Risk Factor Surveillance System (BRFSS), the Youth Risk Behavior Survey (YRBS), surveys and registries that track specific diseases, the U.S. Census, and other sources. http://wonder.cdc.gov |
CDC, immunization Clinical Assessment Software Application assesses clinic service needs: http://www.cdc.gov/nip/cocasa/ For guidance in interpreting the CASA reports: IM_reading_a_CASA_report_FINAL.pdf |
CDC, Project RESPECT counseling protocols for HIV prevention. SOC_Counseling_Manual.pdf |
| CDC, List of Phases and Steps for the Social Marketing version of CDCynergy. CDCynergy Phase Step List |
CDC, CDC Recommends is a searchable database of recommended practices and reports on health topics. http://www.phppo.cdc.gov/cdcRecommends/AdvSearchV.asp |
CDC, The Community Guide for Preventive Services summarizes domestic, evidence-based practices in more than a dozen health areas. http://www.thecommunityguide.org |
CDC. Scientific and Technical Information: Simply Put.
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CDC. Social Determinants of Health Fact Sheet. SOC_SDOH_ Fact_Sheet_112001.pdf |
| CDC/ATSDR Committee on Community Engagement (1997). Principles of Community Engagement http://www.cdc.gov/phppo/pce/index.htm |
CDC/National Center on Chronic Disease. Inventory of qualitative research on nutrition and physical activity. http://www.cdc.gov/nccdphp/dnpa/qualitative research/index.htm |
CDC/Office of Communication. Slide presentation containing information about the process of audience segmentation. Note that the phases described are from Basic CDCynergy and not CDCynergy Social Marketing Edition. CV_Audsegslides.pdf |
CDC’s Surveillance in a Suitcase is a 13-chapter epidemiology training course. http://www.cdc.gov/epo/surveillancein/default.htm |
CDC’s Campaigns at a Glance: http://www.cdc.gov/communication/campaigns.htm |
CDC’s Prevention Marketing Initiative, Constructing Teen HIV Risk Profiles. SOC_Teen_HIV_Together.pdf |
CDC’s Youth Media Campaign to help tweens be more active physically: http://www.VERBnow.com |
Center for Advanced Studies in Nutrition and Social Marketing, UC Davis, http://socialmarketing-nutrition.ucdavis.edu/publications.htm#review1 |
Center for Applied Special Technology (CAST) provides Universal Design resources at: http://www.cast.org/research/udl/index.html |
Center for Medicare Education (2001), "Managing Volunteers," SOC_Managing_Volunteers.pdf |
Center for Medicare Education (2002), "Setting up a Hotline," SOC_Setting_up_a_Hotline.pdf |
Centers for Disease Control and Prevention (CDC) is composed of Centers, Institutes, and Offices dedicated to promoting health and quality of life by preventing and controlling disease, injury, and disability through scientific inquiry. Specific CDC websites can be accessed through the main CDC website. http://www.cdc.gov |
Centers for Disease Control and Prevention: http://www.cdc.gov/eval/ |
Centers for Medicare and Medicaid Services, Current Beneficiary Survey reports on Medicare beneficiaries (Americans with disabilities and those over age 64). http://www.cms.hhs.gov/LimitedDataSets/11 MCBS.asp#TopOfPage |
Chart of indicators, objectives, respondents, & instrument types for a mammogram promotion program. Effects_Eval_Components.pdf |
Chinman, M., Imm, P. & Wandersman, A. (2004) Getting to Outcomes 2004 http://www.rand.org/pubs/technical_reports/TR101/index.html |
| ClickZ Network provides information on the demographics of internet users. http://www.clickz.com/stats/sectors/demographics/ |
Cole, G.E. (1999) Advancing the development and application of theory-based evaluation in the practice of public health. American Journal of Evaluation, 20(3), 453-470. Contains Intervention theory structuring guide: Intervention_Theory_Structuring_Guide.pdf |
Cole, G.E., Holtgrave, D.R., Rios, N.M. Internal and external factors or determinants that encourage or discourage health-related behaviors. Health_Behavior_Factors.pdf |
Cole, G. E., Pogostin, C. L., Westover, B. J., Rios, N. M., and Collier, C. B. (1995). Addressing problems in evaluating health relevant programs through systematic planning and evaluation. Risk: Health, Safety, and Environment, 37, 37-57. |
Combined Health Information Database (CHID) is a bibliographic database produced by health-related Federal agencies. This database provides titles, abstracts, and availability information for health information and health education resources. You can search CHID data bases for health promotion and education materials and program descriptions that are not indexed elsewhere. New records are added quarterly and current listings are checked regularly to help ensure that entries are up to date and still available from their original sources. Some older records are retained for archival purposes.
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Commmunication plan for California’s Project LEAN: CV_LEAN_Communication_Plan.pdf |
Communication Initiative, summaries of frameworks and models that can guide and inform communication planning and review exercises: http://www.comminit.com/planning_models.html |
Communication Initiative, Change Theories, summaries of theories and assumptions about the nature of change and how best change can be encouraged and facilitated to inform strategy development and evaluation initiatives: http://www.comminit.com/power_point/change theories/index.htm |
Communication plan for epilepsy: Epilepsy_Communication_Plan.pdf |
Communication-relevant theory snapshots: Communication_Relevant_Theories.pdf |
Community Tool Box, University of Kansas: http://ctb.ku.edu |
Community Toolbox. For information on ways to promote community health and development by connecting people, ideas, and resources, access the Community Toolbox at http://ctb.ku.edu. |
Connell JP, Kubisch AC, Schorr LB, Weiss, CH. (1995) New approaches to evaluating community initiatives. New York, NY: Aspen Institute. |
Connell, J.P., A.C. Kubisch, L.B. Schorr, and C.H. Weiss (1995). New Approaches to Evaluating Community Initiatives. New York: Aspen Institute. |
Consensus from influential behavior change theorists on a list of variables that predict HIV-related behavior change; the same factors apply to other voluntary behaviors, as discussed in Fishbein, et al., below. Behavior_Consensus.pdf |
Cooperative Extension System facilitates the collection, development, access and delivery of health related information and educational materials among the Land Grant Universities and the general public through: http://www.nnh.org |
Costs for promotional items: Promo_Items_Cost_Sheet.pdf |
Covering Kids, "Developing Social Marketing Messages": CV_Covering_Kids.pdf |
Crabtree, B.F., and W.L. Miller (Eds) (1999). Doing Qualitative Research (2nd ed.). Corwin Press. |
Criteria for segmentation selection matrix for an exercise campaign: Segmentation_Matrix.pdf |
CSAP (2000). Prevention Works! Incorporating Faith-Based Organizations in Prevention Strategies, SOC_Prevention_Works.pdf |
CSAP Technical Assistance Bulletin (1994), Guidelines to assess cultural competence in program design, application, and management: SOC_Cultural_Competence.pdf |
CSAP Technical Assistance Bulletin (1994). You Can Increase Your Media Coverage: SOC_Media_Coverage.pdf |
| Data analysis plan: Data_Analysis_Plan.pdf |
Debus, M. (1988). The Handbook for Excellence in Focus Group Research, prepared for the US Agency for International Development, Porter/Novelli and Academy for Educational Development, Washington, DC. Order from http://www.aed.org |
Definition of public health and lists of the 10 essential services: |
Delivery/implementation components - list. Del_Imp_Eval_Components.pdf |
Department of Health and Human Resources, Healthy People 2010 Leading Health Indicators tracks progress on health objectives. http://www.healthypeople.gov/LHI/ |
Department of Health and Human Services: |
Department of Justice, Section 508 compliance: http://www.usdoj.gov/crt/508/ |
Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Maibach, E., and R. L. Parrott (Eds.) (1995). Thousand Oaks, CA: Sage Publications. |
Development Leadership Network & The McAuley Institute. Success Measures Project. Practice-based success measures for various community development outcomes (housing, economic, and community-building) http://www.developmentleadership.net/smp/ |
DHHS and many of its subsidiary organizations have Offices of Minority Health. See the following links for their resources and data on health disparities and cultural competence: |
DHHS, Healthy People 2010, Toolkit, partnership section http://www.health.gov/healthypeople/state/toolkit/partners.htm |
DHHS, Office of Human Subjects Research Protections provides information about reviewing research proposals for the ethical treatment of human participants. http://www.hhs.gov/ohrp/ |
DHHS. Prevention Communication Research Database includes findings from audience research on health problems with behavioral causes. http://www.health.gov/communication/ |
Diabetes campaign’s guide to working with the media: DB_mediaguide.pdf |
| Dicken, K. & Griffiths, M., The Manoff Group; Piwoz, E. AED, SARA Project, Washington, DC (October 1997). Designing by Dialogue: Consultative Research for Improving Young Child Feeding. Also in French. 236 pp. + 3 annexes. http://www.dec.org/index.cfm?p=search.getVerityResults &CFID=4431437&CFTOKEN=43734134 |
DiClemente, R.J., Crosby, R.A., Kegler, M.C. (eds.) Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health. San Francisco: Jossey-Bass. |
Donovan, R. Freedom from Fear evaluation description: http://www.freedomfromfear.wa.gov.au/pubs/camp/ sheet4/content.htm |
| Donovan, R. & Henley, N. (2003) Social Marketing: Principles and Practice. Melbourne, Australia: IP Publications. 2003. |
Educational Development Center, resources for bridging the digital divide. http://www.digitaldividenetwork.org |
Elder, J.P., and others (1994). "CATCH: Process evaluation of environmental factors and programs," Health Education Quarterly Supp. 2:S107-S127 |
Epilepsy campaign: Creative_Brief_Epilepsy.pdf |
Eta Sigma Gamma. (2004). The Health Education Monograph Series, 21(1). The whole monograph is dedicated to social marketing. |
Evaluation Relevance Matrix Evaluation Relevance Matrix |
Evans D, A Ulasevich, F Stillman, V Viswanathan (2005). Tracking and evaluation of trends in print media. In F. Stillman and W. Trochim (Eds.), Evaluation of Project ASSIST: A Blueprint for State-Level Tobacco Control. National Cancer Institute Press: Bethesda, MD. |
Evans D, S Price, S Blahut (2005). Evaluating the truth® brand. Journal of Health Communication 10(2):181-192. |
Evans, W.D., Wasserman, J., Bertolotti, E., & Martino, S. (2002) The strategy behind the truth® campaign. Social marketing Quarterly, 8(3), 17-29. |
Examples of mixing communication channels. Activity_Types.pdf |
Expense Portion of Budget Expense Portion of Budget |
Fallon, L.R., Tyson, F.L., Dearry, A. (2000) Successful Models of Community-based Participatory Research SOC_comm_participatory_res.pdf |
Fawcett SB, Paine-Andrews A, Francisco VT, Schulz J, Ritchter KP, et al. (1999) Evaluating community initiatives for health and development. In: Rootman I, Goodstadt M, Hyndman B, et al., eds. Evaluating Health Promotion Approaches. Copenhagen, Denmark: World Health Organization (Euro). |
Fawcett SB, Sterling TD, Paine Andrews A, Harris KJ, Francisco VT, et al. (1995) Evaluating community efforts to prevent cardiovascular diseases. Atlanta, GA: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion. |
Fetterman, D. Empowerment evaluation. http://www.stanford.edu/~davidf/ empowermentevaluation.html |
Fetterman, D.M., Kaftarian, S.J., & Wandersman, A. (1996) Empowerment evaluation: Knowledge and tools for self-assessment and accountability. Thousand Oaks, CA: Sage Publications. |
Find a marketing research consultants, vendors, and/or focus group facilities through the following organizations and websites:
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Fine, S.H. (1981). The Marketing of Ideas and Social Issues. New York: Praeger. |
Fishbein, M., Triandis, H. C., Kanfer, F. H., Becker, M., Middlestadt, S. E., Eichler, A. (2001). Factors influencing behavior and behavior change. In Baum, A. Revenson, T. A. and Singer, J. E. (Eds.), Handbook of health psychology (pp. 1-7). Mahwah, NJ: Lawrence Erlbaum Associates. |
Flu focus group reports for African American, Hispanic, and Caucasian audiences: IM_Flu_Focus_Groups.pdf |
| Flu shot: DB_Flu_Shot_Creative_Brief.pdf |
Focus Group Summary. Summary report of focus groups with providers: IM_FGsurvey.pdf |
Folic Acid campaign: FA_Audience_Profile.pdf |
Folic Acid Evaluation. Proposal for an evaluation of the folic acid campaign: Eval_Proposal.pdf |
Folic Acid. Media kit from folic acid campaign: Folic_Media_Kit.pdf |
| Frameworks Institute. A variety of supporting documentation, tools, examples and articles about the use of framing. http://www.frameworksinstitute.org |
Frankenberger, K., and A.S. Sukhdial (1994). Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications. Journal of Public Policy and Marketing 13(1):133-150. |
Freedom from Fear - campaign strategy: http://www.freedomfromfear.wa.gov.au/pubs/camp/ sheet1/content.htm |
Freedom from Fear - Concept testing of the campaign: http://www.freedomfromfear.wa.gov.au/pubs/camp/ sheet2/content.htm |
Freedom from Fear - Description of activities: http://www.freedomfromfear.wa.gov.au/pubs/camp/ sheet3/content.htm |
Freedom from Fear - Evaluation description: http://www.freedomfromfear.wa.gov.au/pubs/camp/ sheet4/content.htm |
G. D. Wiebe. (1951). Merchandising commodities and citizenship on television. Public Opinion Quarterly, 15, 679-691. |
Gettleman, L. (2000). Using focus groups to develop a heart disease prevention program for ethnically diverse, low income women. J of Community Health, 25(6), 439-453. |
| Glanz, K., Rimer, B.K., Lewis, F.M. (eds.) (2002) Health Behavior and Health Education: Theory, Research & Practice, 3rd Edition. Hoboken: John Wiley & Sons. |
Gleckler, E., Longfield, K. & Zielinski-Gutierrez, E. (2000) Hybrid Behavioral Change Model. Homegrown example of a program in targeted communications that used a ‘hybrid’ of behavior change models. Louisiana Office of Public Health: SOC_behavior-change-hybrid.pdf |
Goldberg, M.E., M. Fishbein and S.E. Middlestadt (Eds) (1997). Social Marketing: Theoretical and Practical Perspectives. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers. |
Goodman,
R.M., & Wandersman, A. (1994). FORECAST: A formative approach to
evaluating community coalitions and community-based initiatives, Journal
of Community |
Great Smoke Out evaluation report: Effects_ Evaluation_Report.pdf |
Green, L. W. and M.W. Kreuter (1991). Health Promotion Planning: An Educational and Environmental Approach (2nd ed). Mountain View: Mayfield Publishing Company. Describes the Precede-Proceed Planning Model of health promotion programs. To access further information about Precede-Proceed go to http://www.ihpr.ubc.ca/ProcedePrecede.html |
Green, L.W. & Kreuter, M.W. (2005) Health Promotion Planning: An Educational and Environmental Approach, 4th edition Mountain View, CA: Mayfield. |
Grimley, DM, GE Riley, JM Bellis, JO Prochaska (1993)Assessing the Stages of Change and Decision-Making for Contraceptive Use for the Prevention of Pregnancy, Sexually Transmitted Diseases, and Acquired Immunodeficiency Syndrome. Health Education Quarterly 20(4):455-70. |
Guide for making print documents accessible to persons with disabilities: Accessible_Print_Docs.pdf |
GuideStar houses a database of more than 700,000 U.S. non-profit organizations where you may be able to find sample budgets, timelines, activity charts, etc. http://www.guidestar.org |
Guttman, N. (1997). Beyond strategic research: A value centered approach to health communication interventions. Communication Theory, 7, 95-124. |
| Hablamos Juntos: Improving Patient-Provider Communication for Latinos http://www.hablamosjuntos.org/default.about.asp |
Hare, M.L., and others (2000). "Lessons learned from the PMI case study: the community perspective," Social Marketing Quarterly 6(1):54-65. |
| Harvard Family Research Project: http://www.gse.harvard.edu/hfrp/ |
Hausman, A.J., and J. Becker (2000). "Using participatory research to plan evaluation in violence prevention," Health Promotion Practice 1(4), 331-340. |
Health Canada. Market segmentation http://www.hc-sc.gc.ca/ahc-asc/activit/marketsoc/tools-outils/sec2-segment/index_e.html |
Health Literacy |
Health Plan Employer Data and Information Set (HEDIS) is a set of standardized performance measures designed to compare the performance of managed health care plans. The performance measures in HEDIS are related to many significant public health issues such as cancer, heart disease, smoking, asthma and diabetes. HEDIS also includes a consumer survey of customer service, access to care and claims possessing. More information on HEDIS can be found at RFP - Sample for a media campaign for tobacco use prevention. |
Health Problem Analysis Worksheet SOC_Health_Problem_Analysis_Worksheet.pdf |
Health provider checklist: Health_Provider_Checklist.pdf |
HealthCom Key. This database, funded in part by CDC’s Office of Communication, contains comprehensive summaries of more than 200 articles about health communication research and practice. These articles were published between 1986 and 1996 and describe U.S.-based public health interventions with communication as a major component: http://www.cdc.gov/od/oc/hcomm/index.htm |
HealthComm Key is a free online database of summaries of health communication studies. It includes numerous articles on social marketing and specific health topics. http://www.HealthCommKey.com |
Healthy People 2010 objective on health literacy and strategies for measuring it, available at http://odphp.osophs.dhhs.gov/projects/HealthComm/ objective2.htm |
| Healthy People 2010: http://www.healthypeople.gov. |
Hepatitis C campaign: Hep_C_Matrix_Profile.pdf |
Hersey J, J Niederdeppe, D Evans, J Nonnemaker, S Blahut, et al. (2005). The theory of truth®: How counterindustry campaigns affect smoking behavior among teens. Health Psychology 24(1):22-31. |
Himmelman, A. (2001) On coalitions and the transformation of power relations: collaborative betterment and collaborative empowerment. American Journal of Community Psychology, 29(2), 277-84. |
Hispanics/Latinos for Diabetes DB_Hispanic_Latino_and_Diabetes-Audience_Profile.pdf |
HIV Prevention Planning, Sacramento: Results from PMI Demonstration Site Formative Research: SOC_SacFocus.pdf |
HIV/AIDS,
STDs, Tuberculosis and Communities at risk – literature
and resources on these topics can be found through CDC’s National
Prevention Information Network http://www.cdcnpin.org |
How to operate a community-based clinic: IM_HowtoCBClinic.pdf |
HRSA, "Choosing and Using an External Evaluator": Evaluation_Guide.pdf |
HRSA, Continuous Quality Improvement Initiative, accessed at: http://bphc.hrsa.gov/quality/ |
| HRSA, Office of Minority Health Provides links to resources and data on health disparities and cultural competence. http://www.omhrc.gov |
HRSA/Management Sciences for Health, Manager’s Electronic Resource Center: This website supported by, has a number of tools, checklists, and guidelines to help public health managers, including the Provider’s Guide to Quality and Culture and the Health Manager’s Toolkit. http://erc.msh.org |
HRSA’s Insure Kids Now!, to increase enrollment in children’s health insurance: http://www.insurekidsnow.gov |
HRSA's health literacy’s webpage; it links to a bibliography on health literacy prepared by the National Library of Medicine and to several other resources: http://ruralhealth.hrsa.gov/RHC/RHCHLR.htm |
Implementation plan - Sample: Implementation_Plan.pdf |
Index of Federal Health Information Centers and Clearinghouses: http://www.health.gov/nhic/Pubs/clearinghouses.htm |
Indicators, objectives, respondents, and instrument types for measuring exposure and reach in an anti-smoking campaign. Exp_Reach_Eval_Components.pdf |
Innovation Network: http://innonet.org |
Institute of Medicine (2004) Health Literacy: A Prescription to End Confusion, National Academy of Science Press: Washington, DC, available online at: http://www.iom.edu/report.asp?id=19723 |
Institute of Social Marketing posts success stories. http://www.social-marketing.org/success.html |
Joachimsthaler, E., & Aaker, D.A. (1997) Building brands without mass media. Harvard Business Review, January-February, Reprint No. 97107. |
John, J., & Miaoulis, G. (1992). A Model for Understanding Benefit Segmentation in Preventive Health Care. Health Care Management Review, 17(2):21-32. |
Johns Hopkins University Center for Communication Programs. Chapter 2: Audience Segmentation. In: A field guide to designing a health communication strategy. http://www.jhuccp.org/pubs/fg/02/04-chapter2.pdf |
Jones, C. P., Levels of Racism: A Theoretic Framework and a Gardener's Tale. SOC_Gardeners_Tale.pdf |
Jones, C. P., Race, Racism, and the Practice of Epidemiology. SOC_Race_racism_and_the_practice_of_epidemiology.pdf |
Journal
of Health Communication |
Kaiser Family Foundation. Compendium of Cultural Competence Initiatives in Health Care. The compendium includes initiatives from 1990 onward, divided into two categories: Public Sector Initiatives and Private Sector Initiatives. http://www.kff.org/uninsured/6067-index.cfm |
Kaiser Family Foundation. For public opinions about health topics, search the Kaiser Network’s health poll archives at http://www.kaisernetwork.org |
| Kaiser Family Foundation, State Health Facts includes overall disease statistics, health disparities, women’s health and health care coverage. http://www.statehealthfacts.org |
Kennedy, M.G., & Abbatangelo, J. (2005) Guidance for evaluating mass communication initiatives: Summary of an expert panel discussion. http://www.cdc.gov/communication/practice/research.htm |
Kick-off preparation checklist: Preparation_Checklist.pdf |
Kirby, S.D., Taylor, M.K., Freimuth, V.S., & Fishman, C. (2001) Identity building and branding at CDC: A case study. Social Marketing Quarterly, volume VII(2). Entire issue devoted to branding. |
Kotler, P., N. Roberto, and N. Lee (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage Publications. Order from http://www.sagepublications.com |
Kotler, Philip, and Gerald Zaltman. (1971). Social marketing: An approach to planned behavior change. Journal of Marketing, 35, 3-12. |
Kreuger RA & Casey MA (2000) Focus Groups 3rd Edition: A practical guide for applied research. Thousand Oaks CA, Sage Publications |
Kreuter, M. W., Farrell, D., Olevitch, L., & Brennan, L. (2000). What is tailored communication? In J. Bryant and D. Zillmann (Eds.). Tailoring health messages: Customizing communication with computer technology (pp. 1-23). Mahwah, NJ: Lawrence Erlbaum Association. |
Lefebvre, R.C., and J.A. Flora (1988). "Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315. |
Lefebvre, R.C., and J.A. Flora (1988)."Social Marketing and Public Health Intervention." Health Education Quarterly 15:299-315. |
Library of Congress, “Thomas,” provides legislative information on the US Congress, access at: http://thomas.loc.gov |
Lifestyle Data. A number of commercial market research firms regularly collect consumer lifestyle data, such as consumer products purchased and media outlets watched or read by audience segment. Most of these data sets must be purchased, and some allow you to pay to add questions to their regularly scheduled surveys. Here are some firms:
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MacDonald, G. et al. (2001) Chapter 1: Engage stakeholders. Introduction to Program Evaluation for Comprehensive Tobacco Control http://www.cdc.gov/tobacco/evaluation_manual/ch1.html |
MacDonald, G. et al. (2001) Introduction to Program Evaluation for Comprehensive Tobacco Control Programs. http://www.cdc.gov/tobacco/evaluation_manual/contents.htm |
MacKenzie-Mohr, D. Fostering Sustainable Behavior (environmentally responsible behavior) http://www.cbsm.com |
Manoff, R.K. (1986). Social Marketing: New Imperative for Public Health. New York: Praeger. |
McAlister, A., P. Puska, P., J.T. Salonen, J. Tuomilehto, and K. Koskela (1982). Theory and Action for Health Promotion: Illustrations from the North Karelia Project, American Journal of Public Health, 72 ,43-50. |
McDermott, R.J., and P.D. Sarvela (1999). Health Education Evaluation and Measurement (2nd ed). Madison, WI: WCB/McGraw-Hill. |
McGuire, W.J. (1989). Theoretical Foundations of Campaigns. In R.E. Rice and C.K. Atkin (Eds). Public Communications Campaigns. Newbury Park, CA: Sage Publications, 43-65. |
McLeroy, K.R., Bibeau, D., Steckler, A., & Glanz, K. (1988). An ecological perspective on health promotion programs. Health Education Quarterly, 15(4), 351-377. |
Media advocacy tips: |
Media Audit. Example of a media audit to track the press’ coverage of arthritis: Mash.pdf |
Media contact log: DB_Media_log.pdf |
Media spokeperson skills: Speaker_Skills.pdf |
Media strategy - sample: Media_Strategy.pdf |
Media tracking report Media_Tracking_Report.pdf |
Media work plan for immunization campaign - sample: IM_wrk_plan_Mediaand.pdf |
| Media contact log: DB_Media_log.pdf |
Memorandum of understanding: MOU.pdf |
Message mapping: New EPA guide for effective communication in crisis situations. http://www.epa.gov/ord/NRMRL/news/news012006.htm |
| Meyerowitz, B.E., & Chaiken, S. (1987). The effect of message framing on breast self-examination attitudes, intention, and behavior. Journal of Personality and Social Psychology, 52, 500-510. |
Minnesota Youth Tobacco Prevention Initiative, Communication Planning Kit: CV_MN_Communication_Plan_ Resources_Kit.pdf |
Moore, J., and W.D. Wells. (1991). R.O.I. Guidebook: Planning for Relevance, Originality and Impact in Advertising and Other Marketing Communications. DDB Needham Worldwide, Chicago. |
Morgan, C. Using the focus group in market research. http://www.b2binternational.com/whitepapers8.htm |
Murphy, R. (1999) Guerilla social marketing with limited funds and staff. Abstract #242. http://www.aegis.com/conferences/nhivpc/1999/242.pdf |
Murphy, P.E., Laczniak, G.R., Bowie, N.E., & Thomas A. Klein (2005) Ethical Marketing, Prentice-Hall, Inc. |
Myllyluoma, J., and others (2000). "Assessing community-wide outcomes of prevention marketing campaigns through telephone surveys," Social Marketing Quarterly 6(1):23-32. |
National Cancer Institute (2005) Theory at a Glance: A Guide for Health Promotion Practice, 2nd Edition. http://www.nci.nih.gov/theory/pdf |
National Cancer Institute, Health Information National Trends Survey (HINTS) collects data on health status and history, cancer risk behaviors (e.g., diet, exercise, screening), and communication-relevant factors such as information-seeking and channel preferences. http://dccps.nci.nih.gov:0/hints/index.jsp |
National Center for Education Statistics. 2003 National Assessment of Adult Literacy.http://nces.ed.gov/naal |
National Coalition Building Institute is a nonprofit leadership training organization. http://www.ncbi.org |
National Coalition of Hispanic Health and Human Services Organizations (1996). Theater as a Tool for Prevention: Play-Script.pdf |
National Health Information Center (NHIC) helps researchers locate appropriate organizations that can provide health information. Such organizations include federal and state agencies, voluntary associations, self-help and support groups, trade associations, and professional societies. http://www.health.gov/nhic/ |
National Infant Immunization Week: Tool for planning activities IM_NIIWplantool.pdf |
National Library of Medicine offers several data bases, including Medline (a data base of health journals http://www.pubmed.gov) and MedlinePlus (a source for consumer information at http://www.medlineplus.gov) To identify other data bases of interest, go to the NLM's website at http://www.nlm.nih.gov/databases/index.html |
National Network for Health provides guidance in developing coalitions for tobacco-free youth. Described are pervasive influences, balancing competing agendas, handling conflict and disagreement, etc. http://www.nnh.org/tobacco/toc2.htm |
| National Cancer Institute (2004). Making Health Communications Program Work: A Planner’s Guide, Pink_Book.pdf |
Neiger, Brad L., Rosemary Thackeray, Michael D. Barnes and James F. McKenzie. (2003). Postioning social marketing as a planning process for health education. American Journal of Health Studies, 18, 2/3, 75-81.i |
New York Academy of Medicine. Partnership assessment tool. http://www.nyam.org/news/1097.html |
News Media Searches. Use free search engines or hire additional capacity. Several organizations (e.g., Factiva and Lexis/Nexis) provide media searches for a fee.
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NIH produces consensus statements for best medical and screening practices for a number of health issues. http://consensus.nih.gov/PREVIOUSSTATEMENTS.htm |
Novelli, W.D. (1984). "Developing Marketing Programs." In L.W. Frederiksen, L.J. Solomon, and K.A. Brehony (Eds.) Marketing Health Behavior: Principles, Techniques and Applications. New York: Plenum Press. |
NY Monroe County’s adolescent pregnancy prevention communications program, "Not Me, Not Now": http://www.notmenotnow.org |
Ohio State University Extension, Building Coalitions is a series of fact sheets, containing information on needs assessments, mobilizing the community, working with diverse cultures, and much more. http://www.ag.ohio-state.edu/~ohioline/bc-fact/index.html |
Osborne, H. (2004) Health Literacy from A to Z: Practical Ways to Communicate Your Health Message. Sudbury, MA: Jones and Bartlett. |
Partner organization support requests: Request_Organiz_Support.pdf |
Partnership momentum maintenance: IM_Team_momentum.pdf |
Partnership agreement: Partner_Agreement.pdf |
Partnership assessment: |
Patton, M.Q. (1997) Utilization-focused evaluation. Thousand Oaks, CA: Sage Publications. |
| Phases and Steps View the Phases and Steps for the Social Marketing version of CDCynergy. CDCynergy Phase Step List |
Philip Kotler, Ned Roberto, Nancy Lee. (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage Publications. |
Plain Language Action & Information Network. http://www.plainlanguage.gov |
Plan for DES campaign: DES_Campaign_Plan.pdf |
Plummer, J. (1984-85). How Personality Makes a Difference, Journal of Advertising Research, 24, 27-31. |
Policy Options An overview of policy options to change health behaviors. Public Health Problems.pdf |
Pracejus, J.W., & Olsen, G.D. (2004). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research. 57(6). 635-640. |
Preteens, see Life's_First_Great_Crossroads.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site community survey, round 1, results SOC_comresults.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site guide for conducting workshop evaluationSOC_EvalGuide.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site telephone survey instrument SOC_ComSurvey.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site timeline for conducting the workshop evaluationSOC_EvalWorkplan.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site, pre-workshop evaluation questionnaireSOC_PRE.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: Communications Plan SOC_SacCom.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: Description of youth workshopsSOC_Workshop.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: Issues Management Plan SOC_SacIssues.pdf |
Prevention Marketing Initiative. Sacramento Demonstration Sites: Managing Issues SOC_managing_issues.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: Public Relations Plan SOC_SacPR.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: Sample facilitator monitoring report SOC_FacilitatorReport.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: sample job descriptions SOC_PMICommstaff.pdf and SOC_PMISMstaff.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: sample job descriptions: |
Prevention Marketing Initiative Sacramento Demonstration Site: sample scope of work for youth trainer SOC_TrainerSOW.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: Youth Involvement Plan SOC_SacYouth.pdf |
Prevention Marketing Initiative Sacramento Demonstration Site: SOC_SacProfile.pdf |
Prevention Marketing Initiative Sacramento Site, sample budget SOC_SacBudget.pdf |
Prevention Marketing Initiative, Constructing Teen HIV Risk Profiles. SOC_Teen_HIV_Together.pdf |
Prevention Marketing Initiative, guidance on "Planning and Implementing Programs" SOC_Implementation.pdf |
Prevention Marketing Initiative. Battelle Memorial Institute (1995), "Prevention Marketing Initiative Sacramento Demonstration Site: Case Study Report", prepared for CDC: SOC_case.PDF |
Prevention Marketing Initiative. Sacramento Demonstration Site: Prevention Marketing Strategy, SOC_SacStrategy.pdf |
Prevention Marketing Initiative: Community Demonstration Sites: Compiling a Community Resource Directory, SOC_COMPROF.pdf |
Prevention Marketing Initiative: Community Demonstration Sites: Conducting a Condom Audit, SOC_CONAUD.pdf |
Prevention Marketing Initiative: Community Demonstration Sites: Conducting an Environmental Profile, SOC_ENVIRON.pdf |
Prevention Marketing Initiative: Constructing Teen HIV Risk Profiles. CDC. SOC_Teen_HIV_Together.pdf |
Prevention Marketing Initiative: guidance on planning communication activities: IM_PMI_web_communication.pdf |
Prevention Marketing Initiative: Guide to Selecting and Adapting a Curriculum: SOC_CURR.pdf |
Prevention Marketing Initiative: Media Relations: Spokespersons.pdf |
| Prevention Marketing Initiative: Youth Involvement: SOC_Youth.pdf |
| Prevention Marketing. CDC, Applying Prevention Marketing: SOC_ApplyPMI.pdf |
Prochaska, J. and C. DiClemente (1983). Stages and Processes of Self-Change in Smoking: Towards an Integrative Model of Change, J Olin Consult Psych 51:390-395. |
Program Status Reports - sample: |
Prospect Associates (2001) Diabetes and Flu/Pneumococcal Campaign strategies: |